Paper-based Pringles tubes now available in Ireland

Paper-based Pringles tubes now available in Ireland

Sustainability

A new recyclable Pringles tube is now available across Ireland, replacing the iconic design first introduced in the 1960s. The new paper-based tube, which comes with a recyclable plastic lid, is designed to be more environmentally friendly and easier for consumers to dispose of through household recycling.

The updated packaging is made from recycled paper, with a paper base that can be placed directly into home recycling bins. Despite the shift to paper, the tube maintains the same level of protection for the Pringles crisps, ensuring they stay fresh for up to 15 months, as verified by extensive testing from the company’s packaging experts.

This new packaging was rolled out nationwide in August, following trials in Italy in 2019 and the UK in 2020. The introduction of the recyclable tube, made from 90% paper, marks a significant step towards Kellanova’s goal of making all of its packaging recyclable, reusable, or compostable by 2025. The project represents a €100 million investment in new technology aimed at reducing waste and supporting sustainability efforts.

Sarah Ferguson, General Manger, Kellanova Ireland, said: We know people want to reduce their impact to the planet and it’s our responsibility to improve the recyclability of our packaging. We’ve worked hard to develop and test a more recyclable Pringles paper-based tube and we made significant investment in new technology to enable our factories to produce it. Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.

Latest Packaging News

Make your voice heard–join the Connected Packaging Survey 2025
Technology

Make your voice heard–join the Connected Packaging Survey 2025

Your valuable insights can shape the future of Connected Packaging innovations. Take just 2–3...
FDA introduces new 'healthy' label criteria for food packaging
Business

FDA introduces new 'healthy' label criteria for food packaging

The US Food and Drug Administration (FDA) has revised the standards for food and beverage products...
Berry Global and VOID Technologies collaborate to launch high-performance, sustainable film for pet food packaging
Supplier News

Berry Global and VOID Technologies collaborate to launch high-performance, sustainable film for pet food packaging

Berry Global Group, Inc. and VOID Technologies are excited to announce their successful...
Nutella® labels reimagined through AI and digital printing technology
Technology

Nutella® labels reimagined through AI and digital printing technology

Nutella®’s iconic label has been given an artistic makeover as part of Eurostampa’s Envelope 8...
Stand-up pouch design brings Baileys’ new Chocolate Nut Mix to life
Business

Stand-up pouch design brings Baileys’ new Chocolate Nut Mix to life

Korozo Group has collaborated with Zertus UK & Ireland to develop innovative stand-up pouches...