Paper-based Pringles tubes now available in Ireland

Paper-based Pringles tubes now available in Ireland

Sustainability

A new recyclable Pringles tube is now available across Ireland, replacing the iconic design first introduced in the 1960s. The new paper-based tube, which comes with a recyclable plastic lid, is designed to be more environmentally friendly and easier for consumers to dispose of through household recycling.

The updated packaging is made from recycled paper, with a paper base that can be placed directly into home recycling bins. Despite the shift to paper, the tube maintains the same level of protection for the Pringles crisps, ensuring they stay fresh for up to 15 months, as verified by extensive testing from the company’s packaging experts.

This new packaging was rolled out nationwide in August, following trials in Italy in 2019 and the UK in 2020. The introduction of the recyclable tube, made from 90% paper, marks a significant step towards Kellanova’s goal of making all of its packaging recyclable, reusable, or compostable by 2025. The project represents a €100 million investment in new technology aimed at reducing waste and supporting sustainability efforts.

Sarah Ferguson, General Manger, Kellanova Ireland, said: We know people want to reduce their impact to the planet and it’s our responsibility to improve the recyclability of our packaging. We’ve worked hard to develop and test a more recyclable Pringles paper-based tube and we made significant investment in new technology to enable our factories to produce it. Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.

Latest Packaging News

Where excellence meets intelligence - ProPak China celebrating its 30th anniversary in 2025
Events

Where excellence meets intelligence - ProPak China celebrating its 30th anniversary in 2025

Organized by Sinoexpo Informa Markets, ProPak China 2025, the premier trade fair for the processing...
Michelob Ultra unveils FIFA Club World Cup 2025 limited-edition packaging
Events

Michelob Ultra unveils FIFA Club World Cup 2025 limited-edition packaging

Michelob Ultra has announced the launch of limited-edition packaging to celebrate its role as the...
Jenton Group: How heat sealers work (with insights into Soken Engineering’s machines)
Supplier News

Jenton Group: How heat sealers work (with insights into Soken Engineering’s machines)

A recent blog post from Soken Engineering, part of the Jenton Group, explains how heat sealers work...
Why routine testing of metal detectors is essential for food safety
Technology

Why routine testing of metal detectors is essential for food safety

By Rob Stevens, Market Manager, Mettler-Toledo Safeline Metal Detection Metal detection is a...
UK town council introduces blister pack recycling initiative
Sustainability

UK town council introduces blister pack recycling initiative

Residents in Nailsea now have access to a new recycling option for empty medicine blister packs,...