New recycled packaging for Walkers Sunbites range

New recycled packaging for Walkers Sunbites range

Sustainability

Walkers has introduced novel packaging crafted from recycled plastic for its Sunbites range.

The recently unveiled packaging incorporates 50% recycled plastic, procured through a mass balance approach. This strategic method involves the acquisition and utilisation of a substantial volume of mass-balanced recycled plastic material, effectively eradicating 200 tonnes of fossil-based plastic from Sunbites packaging by the close of 2025.

This initiative marks the latest stride in Walkers' commitment to innovative packaging solutions. The brand recently introduced paper outer packaging for the entire Walkers Baked range and implemented a cardboard design for Walkers' 20-bag multipacks. The overarching objective is aligned with PepsiCo Positive, aiming to eliminate virgin fossil-based plastic in crisp and snack bags by 2030.

Photo credit: PepsiCo UK & Ireland / Walkers

Accompanying the debut of the new packaging, the cherished snack's recipe has undergone reformulation, now designated as non-HFSS. Crafted with 100% whole grains and natural flavorings, Sunbites maintains its renowned deliciousness while featuring reduced sugar content in the chips and diminished salt in the seasoning.

Gareth Callan, Sustainable Packaging Lead, PepsiCo UK & Ireland, said: The Sunbites transformation marks our ongoing commitment to offering products that are better for both people and planet. We're proud of the progress we've made so far to reduce the fossil-based plastic we use and meet growing demand for healthier snacking options without sacrificing the taste.

Latest Packaging News

Cadbury unveils temperature-activated packaging for summer bars
Technology

Cadbury unveils temperature-activated packaging for summer bars

Cadbury is set to launch a new range of Dairy Milk chocolate bars featuring innovative...
New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling
Supplier News

New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling

At Pharmatag 2025 in Crailsheim, Syntegon presented a new line concept for liquid pharmaceuticals....
Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025
Supplier News

Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025

Global leader in secondary packaging equipment, Lantech is preparing for a series of three trade...
Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets
Business

Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets

Several leading consumer goods companies — including Walmart, Nestlé, Mars, Mondelēz International,...
UK hospitality sector urges delay and rethink of EPR policy over cost concerns
Business

UK hospitality sector urges delay and rethink of EPR policy over cost concerns

Leaders in the UK hospitality industry have raised serious concerns about the financial...