New cardboard blister packs unveiled for Pritt glue stick range

Henkel has introduced a refreshed packaging concept for its Pritt glue sticks, aiming to make the range easier for consumers to navigate while further advancing its sustainability commitments. The redesigned cardboard blister packs will begin rolling out across Europe from early 2026.

The updated packs feature a more contemporary visual design and incorporate new QR codes that direct users to digital learning and crafting content on the PrittWorld platform. A front-facing window allows shoppers to see and touch the product, while clearer colour coding, full-size product images and simplified navigation elements are intended to support decision-making at the shelf.

The move builds on Henkel’s shift to plastic-free blister packaging for the Pritt portfolio in 2022, which marked an early step towards greater recyclability within the consumer adhesives category. The new packs are produced using FSC-certified materials, and back-of-pack printing has been limited to black and white to reduce environmental impact.

Pritt glue sticks, first introduced in 1969, are widely used in schools and homes and are now made with 97% natural ingredients, including water. The sticks incorporate up to 65% recycled plastic while maintaining performance features such as strong initial tack and the ability to reposition materials during crafting.

Baptiste Chieze, Director Marketing, Digital & E-Commerce für consumer adhesives at Henkel Adhesive Technologies, said: For more than 50 years Pritt is recognized as a pioneer for sustainable innovation with a strong focus on the needs and expectations of children and their parents as the brand's core. With the new packaging concept, we aim to further strengthen the Pritt positioning in the world of the 21st century by constantly improving the consumer experience. This is based on three main pillars – a refreshed and modern look, touch and feel at the point of sale and at home, new digital contents tailored for the main target groups and continuous sustainability improvements for reducing the environmental impact of the products.

Henkel says the updated packaging aims to deliver a more consistent and user-friendly experience both in stores and at home. The company also plans to highlight the refreshed look during its 2026 ‘Back-to-School’ campaign under the theme ‘Magical World’.