Nestlé trials recyclable paper tubs for Quality Street

Nestlé trials recyclable paper tubs for Quality Street
Sustainability

Nestlé is set to introduce a trial run of a paper-based Quality Street tub in partnership with Tesco.

Starting next week, over 200,000 of these new tubs will be available in select Tesco stores, containing around 150 tonnes of the brand’s popular sweets. This initiative is part of Nestlé’s ongoing effort to reduce the use of virgin plastic in its packaging.

The new tub features Quality Street's iconic purple design with gold foil embellishments and a re-closable feature. It is fully recyclable through household recycling systems. The paper tubs have undergone extensive testing to ensure they maintain the same food quality and freshness during transport and storage.

Nestlé will be gathering feedback from shoppers, as well as supply chain and in-store teams, to evaluate the success of this trial.

© Nestlé UK & Ireland

In addition to the paper tubs, consumers will still be able to purchase the traditional plastic tub, tin, pouch, and carton options in stores nationwide this Christmas.

Jemma Handley, Senior Brand Manager for Quality Street, said: We’re looking forward to seeing what Quality Street fans make of the paper tub. A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas. The beautiful design has been devised specifically for a paper product and we love how it looks, and of course, shoppers can expect the same great tasting Quality Street sweets that they know and love inside.
We know there are some Quality Street fans who, controversially, like to put their wrappers back in the tub once they’ve eaten them - with the paper tub, they can put the paper wrappers back for a good reason - it can go straight into the recycling.

This move follows Quality Street’s 2022 switch to recyclable paper packaging for its twist-wrapped sweets, which helped eliminate nearly two billion pieces of packaging material.

Latest Packaging News

Aldi debuts 'world-first' aluminium-free full barrier carton
Sustainability

Aldi debuts 'world-first' aluminium-free full barrier carton

SIG has introduced what it describes as the world’s first full barrier aseptic carton pack without...
PACK EXPO Las Vegas celebrates 30 years of innovation
Events

PACK EXPO Las Vegas celebrates 30 years of innovation

PACK EXPO Las Vegas, one of North America’s most comprehensive packaging and processing events is...
Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers
Supplier News

Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers

As we step further into 2025, the packaging industry is seeing a wave of innovation – driven by...
Sustainable child-resistant closure launched for household products
Supplier News

Sustainable child-resistant closure launched for household products

Amcor, a global leader in developing and producing responsible packaging solutions, developed a...
M&S deploys UV tag technology to monitor milk bottle recycling
Sustainability

M&S deploys UV tag technology to monitor milk bottle recycling

Marks & Spencer (M&S) has introduced ultraviolet (UV) tags on its four-pint milk bottles as...