Flexible packaging set for strong growth across North America

The flexible packaging sector in North America is forecast to grow significantly over the next decade, with market value expected to rise from USD 84.9 billion in 2025 to USD 123 billion by 2034, according to new industry analysis.

This growth is being driven by increasing demand across key sectors including food and beverage, pharmaceuticals, and personal care, where flexible formats offer a combination of convenience, material efficiency and extended shelf life. The sector's performance is also closely tied to the continued rise of e-commerce, which has created new packaging requirements focused on durability, lightweighting, and environmental performance.

Sustainability remains a central theme, with brands and manufacturers turning to recyclable mono-materials, compostable films, and bio-based polymers in response to consumer expectations and tightening environmental regulations. Flexible packaging is seen as a critical solution in reducing material usage, transportation emissions and overall waste, particularly when designed for end-of-life recovery.

Pouches remain one of the most dynamic segments, favoured for their resealability, efficient use of space and compatibility with high-speed filling lines. As new barrier technologies emerge to improve recyclability and product protection, flexible formats are increasingly being adopted as a preferred alternative to rigid plastics.

The forecast reflects both market confidence and ongoing innovation, as North American converters, brands and material suppliers continue to adapt packaging strategies to align with circular economy goals.