Huggies outer plastic packaging now recyclable for US consumers

Huggies Little Snugglers credit Kimberly Clark Worldwide
Sustainability

Huggies, the well-known baby care brand, has joined forces with recycling specialist TerraCycle to introduce a free recycling initiative in the United States. The programme enables individuals, schools, and community groups to recycle the outer plastic packaging from a range of personal care products.

Part of a broader commitment by Huggies to develop fully circular packaging by 2025, the initiative extends beyond its own products to include packaging from other Kimberly-Clark brands. These include Pull-Ups, Goodnites, U by Kotex, Depend, Poise, Scott, Cottonelle, and Viva.

Huggies® Little Snugglers. Photo credit: Kimberly-Clark Worldwide, Inc.

The partnership aims to address the challenge of packaging waste, with an estimated 80 million tonnes generated annually in the U.S.—less than half of which is currently recycled. Baby and personal hygiene products account for a notable portion of this waste, and the programme is designed to divert more of this material from landfills and incineration.

Participants in the Huggies Free Recycling Program can sign up via TerraCycle’s website, download a pre-paid shipping label, and send their used packaging for processing. Once received, the material is cleaned, shredded, and transformed into raw materials suitable for manufacturing new products.

Andrea Zahumensky, Kimberly-Clark’s North American Baby & Childcare President, said: Huggies puts the consumer at the heart of all we do. We set out to make our consumers lives better while making the smallest environmental impact possible. Our partnership with TerraCycle supports that ambition and minimizes our plastics footprint.

TerraCycle operates over 550 free recycling schemes globally, in partnership with more than 300 organisations. The company reports having recycled more than 8.5 billion items to date.

Latest Packaging News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions
Supplier News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions

As artificial intelligence (AI) adoption accelerates, the global demand for AI infrastructure...
Viscose Closures: Choosing the right cork – A guide for wine and spirits producers
Supplier News

Viscose Closures: Choosing the right cork – A guide for wine and spirits producers

Selecting the right cork stopper is a crucial decision for both winemakers and spirit producers....
London Packaging Week hosts first major industry discussion since EPR launch
Events

London Packaging Week hosts first major industry discussion since EPR launch

Leading experts from Defra, PackUK, and the Food & Drink Federation will discuss how recent...
JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme
Business

JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme

JD Wetherspoon has disclosed that it expects to incur around £2.4 million in costs this year under...
CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California
Sustainability

CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California

Nearly 8.5 million tonnes of single-use packaging and food-service items were sent to landfill in...