evian and Wimbledon launch refill initiative for spectators

evian and Wimbledon launch refill initiative for spectators

Sustainability

Evian, the Official Water of The Championships, and The All England Lawn Tennis Club have announced the launch of a new refill system for spectators at Wimbledon. This initiative aims to promote refill and reuse behaviour to reduce plastic packaging waste.

Building on the success of last year's player refill system, this year's system allows spectators to purchase a QR code for £5. This code enables unlimited refills of evian natural mineral water throughout the day, using any refillable container. Additionally, spectators can buy a limited-edition evian refillable bottle for £25, which includes refills.

Evian refill stations are strategically placed across the Grounds, with three in food court areas, three mobile carts, and additional stations in the Queue.

© Danone
Gemma Morgan, spokesperson for evian, said: We know that refill plays, and will continue to play, a major role in the way people consume water here in the UK. The response to the player refill system last year was incredibly positive, so we want to expand refill to spectators to explore the potential at a larger scale. Through a bespoke solution for Wimbledon, for the first time ever our pristine mountain mineral water will be available for spectators to purchase through a refill system.
Harriet Lamb, Chief Executive Officer WRAP, said: It’s a championship challenge for the industry – we’ve all got used to convenience, but we need to protect the environment. Bottled water is a staple buy for many people, but we all know plastic waste and litter from food and drink packaging is too high and this needs to be tackled. We’re pleased that Danone UK and Ireland, as an active participant of the UK Plastics Pact, has taken the step to showcase a high-profile reuse trial of evian waters with the players and spectators at Wimbledon. That definitely deserves a centre-court cheer.

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