Denmark to introduce innovative takeaway packaging deposit system

TOMRA, a global leader in recycling solutions, joins forces with Aarhus Municipality in Denmark to introduce a groundbreaking deposit system for takeaway packaging in the city centre. This collaboration empowers the residents of Aarhus to savour their coffee in reusable cups that benefit both the city and the environment.

TOMRA's cutting-edge reuse system revolutionises the shift from single-use to reusable packaging by providing scalable infrastructure for entire cities. Under a three-year trial collaboration agreement with Aarhus Municipality, the initial focus will be on implementing a deposit system for takeaway cups. The ultimate goal is to expand the system to encompass all types of takeaway packaging, offering a comprehensive, user-friendly, and sustainable solution.

TOMRA's vision is to spearhead the resource revolution and double our revenues within the next five years. In line with this vision and growth aspirations, addressing the pressing need for reusable packaging systems perfectly aligns with our strategic direction.

By embracing cup reuse instead of disposal, we preserve our planet's limited resources and reduce waste generation.

We are excited to be able to develop and test a deposit system to enable the shift from single use packaging to reusable packaging and are very happy to begin our first pilot in Aarhus. It is our aim to create a system which makes it as easy as possible for people to reuse their packaging and can also meet the wishes and needs of the local business community - Geir Sæther, SVP Circular Economy TOMRA.

Aarhus must dare to be frontrunners and test new green solutions. We are happy to have found a business partner who shares our ambitions and visions, and who wants to invest in a system that can potentially reduce our consumption of disposable packaging significantly - Nicolaj Bang, Alderman for Technical Services and Environment, Aarhus Municipality.