Clean Cult rolls out refillable cleaning range in 1,800 Target stores

Clean Cult, the world's first company to package cleaning products in paper-based cartons, recently announced its nationwide launch in as many as 1,800 Target stores and on Target.com, alongside the close of a $5 million Series B extension. Together, the milestones mark a pivotal moment in Clean Cult's rapid growth—bringing its refillable, low-waste system to millions of households while fuelling the next phase of national expansion.

Clean Cult's Target launch includes 17 SKUs across hand soap, dish soap, laundry detergent, and all-purpose cleaner—featuring its patented paper-based cartons, first-to-market aluminium spray bottles, multi-enzyme sheets, and more. The lineup features the brand's reimagined packaging system, a sleek, shelf-ready solution priced in line with leading natural brands, designed to appeal to both eco-conscious consumers, and those exploring sustainable options for the first time. In tandem with the launch, Clean Cult is debuting three new signature scents—Pink Grapefruit, Water Blossom, and Fresh Rain—crafted to complement the refined packaging and enhance the feel of each room in the home.

The new aluminium bottles were redesigned and rigorously tested to clearly communicate their material and purpose. With a more premium and elegant visual identity, the updated design aligns scent and aesthetic for an elevated in-home experience.

The partnership also supports Target's broader sustainability strategy at a pivotal moment, as the retailer works toward its goal of achieving zero waste to landfill across U.S. operations by 2030, and more. By adding Clean Cult to its national assortment, Target is expanding access to credible, low-waste alternatives and influencing everyday consumer behaviour toward more circular options—without disrupting their wallets.

Ryan Lupberger, CEO of Clean Cult, said: Target is where home care meets lifestyle, and now, it's where sustainability becomes second nature. This launch is about more than shelf space. It's about meeting millions of consumers with products that are effective, beautiful, and better for the planet— at a price point that doesn't ask them to think twice.

Sustainable home care is no longer a niche category—it's a growth category. With strong partners and a differentiated product system, we're not just building the next generation of cleaning, we're cleaning up an industry that's long overdue for a change.

To support this national retail momentum on the heels of their Costco launch, Clean Cult also announced the closing of a $5 million Series B extension. The round was led by their Series B lead investors, with participation from Sage Hill Investors, Maywic Select Investments, and others. The capital will be used to accelerate Clean Cult's growth and nationwide retail expansion in stores and online. This Series B extension builds on prior backing from investors including, Zac Efron, Kevin Hart, and Whitney Cummings, underscoring renewed investor confidence in its differentiated model, rapid expansion, and strong consumer demand.