Alupro launches Easter packaging campaign: ‘Munch, scrunch, recycle!’

Alupro launches Easter packaging campaign: ‘Munch, scrunch, recycle!’

Sustainability

Alupro, the aluminium packaging recycling organisation, is hopping into spring with the launch of its latest easter-themed promotional campaign, ‘Munch, Scrunch, Recycle!’. Aimed at local authorities, the programme will encourage residents to think more carefully about their waste this Easter.

Each year, around 80 million Easter eggs are bought in the UK, , most of which are wrapped in recyclable aluminium foil. This week, as part of the campaign, Alupro will encourage local authorities to download a library of social media images and animations – available in English and Welsh - to promote responsible recycling.

The assets, available to download from the Alupro website, are designed to encourage residents to scrunch and recycle their foil after enjoying their Easter treats.

Tom Giddings, executive director at Alupro, commented: Easter is a time for celebration and indulgence, but with foil packaging used to protect Easter eggs each year, it’s also important to remember to dispose of our waste responsibly. Aluminium packaging is infinitely recyclable, and with a little scrunch, it can be transformed into something new. By encouraging the public to recycle their aluminium packaging this Easter, local authorities can help protect our environment and ensure this valuable resource stays in use for longer.

Latest Packaging News

Coca-Cola launches 100% rPET bottles in Hong Kong
Sustainability

Coca-Cola launches 100% rPET bottles in Hong Kong

The Coca-Cola Company has debuted its first-ever 500ml Coca-Cola® Trademark brands packaged in 100%...
Registrations now open for London Packaging Week
Events

Registrations now open for London Packaging Week

Organiser Easyfairs has officially announced that registrations for London Packaging Week are open...
IATA Report: Mitigating single-use packaging in the airline sector
Sustainability

IATA Report: Mitigating single-use packaging in the airline sector

The International Air Transport Association (IATA) has unveiled the "Reassessing Single Use...
PHARMAP 2024: Unveiling sustainable solutions with regional partners
Events

PHARMAP 2024: Unveiling sustainable solutions with regional partners

The Pharmaceutical Manufacturing and Packaging Congress (PHARMAP 2024) brings together esteemed...
Procter & Gamble recalls 8.2 million defective laundry detergent packets
Business

Procter & Gamble recalls 8.2 million defective laundry detergent packets

Procter & Gamble is issuing a voluntary recall of certain packaging for Tide Pods, Gain Flings,...