Alupro launches Easter packaging campaign: ‘Munch, scrunch, recycle!’

Alupro launches Easter packaging campaign: ‘Munch, scrunch, recycle!’

Sustainability

Alupro, the aluminium packaging recycling organisation, is hopping into spring with the launch of its latest easter-themed promotional campaign, ‘Munch, Scrunch, Recycle!’. Aimed at local authorities, the programme will encourage residents to think more carefully about their waste this Easter.

Each year, around 80 million Easter eggs are bought in the UK, , most of which are wrapped in recyclable aluminium foil. This week, as part of the campaign, Alupro will encourage local authorities to download a library of social media images and animations – available in English and Welsh - to promote responsible recycling.

The assets, available to download from the Alupro website, are designed to encourage residents to scrunch and recycle their foil after enjoying their Easter treats.

Tom Giddings, executive director at Alupro, commented: Easter is a time for celebration and indulgence, but with foil packaging used to protect Easter eggs each year, it’s also important to remember to dispose of our waste responsibly. Aluminium packaging is infinitely recyclable, and with a little scrunch, it can be transformed into something new. By encouraging the public to recycle their aluminium packaging this Easter, local authorities can help protect our environment and ensure this valuable resource stays in use for longer.

Latest Packaging News

Reusables.com raises $2.6 million to expand smart reusable packaging technology
Business

Reusables.com raises $2.6 million to expand smart reusable packaging technology

Reusables.com has announced the successful closure of a $2.6 million USD (£2.1 million) seed...
Aopack BM2800-Max revolutionises custom box production for e-commerce manufacturer
Supplier News

Aopack BM2800-Max revolutionises custom box production for e-commerce manufacturer

In April 2025, Chinese packaging automation leader Aopack made waves in the industry with the...
Jenton Group: Soken Engineering celebrates a successful Foodex 2025
Supplier News

Jenton Group: Soken Engineering celebrates a successful Foodex 2025

The company’s stand saw significant interest in its range of heat sealing solutions, particularly...
AI-powered paper cup recycling trial launches in Cardiff
Sustainability

AI-powered paper cup recycling trial launches in Cardiff

A new pilot scheme using artificial intelligence to improve paper cup recycling has launched in...
U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone
Sustainability

U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone

To mark Earth Day 2025 (22 April), U.S.-based pet retailers Pet Supplies Plus and Wag N' Wash have...