Alupro launches Easter packaging campaign: ‘Munch, scrunch, recycle!’

Alupro launches Easter packaging campaign
Sustainability

Alupro, the aluminium packaging recycling organisation, is hopping into spring with the launch of its latest easter-themed promotional campaign, ‘Munch, Scrunch, Recycle!’. Aimed at local authorities, the programme will encourage residents to think more carefully about their waste this Easter.

Each year, around 80 million Easter eggs are bought in the UK, , most of which are wrapped in recyclable aluminium foil. This week, as part of the campaign, Alupro will encourage local authorities to download a library of social media images and animations – available in English and Welsh - to promote responsible recycling.

The assets, available to download from the Alupro website, are designed to encourage residents to scrunch and recycle their foil after enjoying their Easter treats.

Tom Giddings, executive director at Alupro, commented: Easter is a time for celebration and indulgence, but with foil packaging used to protect Easter eggs each year, it’s also important to remember to dispose of our waste responsibly. Aluminium packaging is infinitely recyclable, and with a little scrunch, it can be transformed into something new. By encouraging the public to recycle their aluminium packaging this Easter, local authorities can help protect our environment and ensure this valuable resource stays in use for longer.

Latest Packaging News

Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers
Supplier News

Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers

As we step further into 2025, the packaging industry is seeing a wave of innovation – driven by...
Sustainable child-resistant closure launched for household products
Supplier News

Sustainable child-resistant closure launched for household products

Amcor, a global leader in developing and producing responsible packaging solutions, developed a...
M&S deploys UV tag technology to monitor milk bottle recycling
Sustainability

M&S deploys UV tag technology to monitor milk bottle recycling

Marks & Spencer (M&S) has introduced ultraviolet (UV) tags on its four-pint milk bottles as...
Allianz Stadium trials rugby ball-inspired plastic-free drinks carrier
Sustainability

Allianz Stadium trials rugby ball-inspired plastic-free drinks carrier

Allianz Stadium, the official home of England Rugby, has piloted a new plastic-free drinks carrier...
Responsible Packaging Expo returns to ExCeL London this autumn
Events

Responsible Packaging Expo returns to ExCeL London this autumn

Responsible Packaging Expo returns to offer unparalleled coverage to organisations within the food...