SUPER DRY: Pack smart, stay compliant – What PPWR Means for businesses targeting the EU?

Packaging has long been evaluated on cost and convenience. As the EU’s Packaging and Packaging Waste Regulation (PPWR) applies from 12 August 2026, sustainability and compliance are becoming essential to maintaining market access. For brand owners and importers, preparing for PPWR is now a strategic business priority.

All requirements, for compliance

PPWR introduces a comprehensive framework for packaging placed on the EU market. From August 2026, packaging must be supported by technical documentation, traceable identification and declarations of conformity. Compostability requirements will apply to specified packaging formats, while by 2030 packaging must meet harmonised recyclability performance criteria to remain on the EU market.

Five steps to market readiness

Although PPWR introduces a broad range of obligations, brand owners and importers can prepare through five practical steps:

1. Identify specific requirements under PPWR;
2. Assess packaging against regulatory obligations;
3. Compile technical documentation and supporting evidence;
4. Draw up and sign a formal declaration of conformity;
5. Place products on the market and establish monitoring and periodic review.

Weaknesses in documentation, material selection or verification can increase regulatory risk and affect market access.

What it means for packaging decisions

PPWR raises standards for every packaging component, including protective materials such as desiccants. Businesses now consider not only moisture protection but also material safety, environmental impact and regulatory compliance throughout the supply chain.

SUPER DRY works closely with customers to help them navigate evolving packaging regulations with compliant moisture protection solutions and reliable technical support. Its magnesium chloride desiccant meets PPWR limits for heavy metals (total content of lead, cadmium, mercury and hexavalent chromium ≤ 100mg/kg) and complies with key EU chemical and environmental regulations. It enables brand owners and importers to strengthen the sustainability profile of their packaging without compromising protection.

Businesses that prepare early for PPWR will be better positioned to reduce regulatory risk, preserve access to the European market and build more resilient supply chains. For more information on how SUPER DRY supports PPWR-ready packaging strategies with compliant solutions and technical support, contact the team.

This article was originally published by SUPER DRY.