KB Packaging: Unbox your competitive edge – powerful packaging strategies to make you stand-out

KB Packaging powerful packaging strategies
Supplier News

Packaging is more than just a box, it’s a silent salesperson, an ambassador for your brand, and plays a crucial role in influencing your audiences purchasing decisions. We have some tips on how you can dominate the shelves and the market with these packaging strategies.

Captivate your audience

Visually appealing packaging that reflects your brand identity is crucial. Always consider elements such as; graphics, they should be high quality, messages should be clear, and any colour schemes should be on brand.

Sustainability sells

Consumers are becoming more and more eco-conscious. It’s time to showcase your commitment to sustainability and the environment. By using eco-friendly packaging materials like recycled cardboard and paper.

Make it an experience

Making it a memorable unboxing experience for your customers builds a bond between them and your brand. Simply use custom inserts, space cleverly or even a small surprise into your packaging.

Does it function?

Your packaging shouldn’t only look great, but also function fully. Optimise packaging for protection during shipping and ensure it is easy for your customers to open, and return if needed.

Understand your audience

What do your customers value? what is it that will catch their eye? Then you can tailor your packaging to them, resonating with their specific needs, and making your packaging truly bespoke.

By implementing some or all of these elements to your packaging strategy, you will be able to transform your packaging from something basic to a powerful marketing tool. Making you stand out form the competition.

Contact our team today for a full packaging review and advice on how to have an edge over your competition.

This article was originally published by KB Packaging.

Latest Packaging News

Mexican pharma manufacturer launches NFC-enabled smart packaging to fight counterfeits
Technology

Mexican pharma manufacturer launches NFC-enabled smart packaging to fight counterfeits

Mexican pharmaceutical manufacturer IFA Celtics has launched new NFC-enabled smart packaging,...
Calcium chloride desiccants: Why SUPER DRY leads the way
Supplier News

Calcium chloride desiccants: Why SUPER DRY leads the way

The problem with moisture Moisture can be a real headache in homes and industries. It spoils food,...
Croxsons strengthens its long-standing values with B Corp certification
Supplier News

Croxsons strengthens its long-standing values with B Corp certification

Leading glass packaging supplier Croxsons has received B Corporation (B Corp) certification, a...
Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK
Sustainability

Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK

Mondelēz International, one of the world’s largest snacking companies, are partnering with DS...
London Packaging Week 2025 welcomes record visitor growth
Events

London Packaging Week 2025 welcomes record visitor growth

London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate...