KB Packaging: Unbox your competitive edge – powerful packaging strategies to make you stand-out

KB Packaging powerful packaging strategies
Supplier News

Packaging is more than just a box, it’s a silent salesperson, an ambassador for your brand, and plays a crucial role in influencing your audiences purchasing decisions. We have some tips on how you can dominate the shelves and the market with these packaging strategies.

Captivate your audience

Visually appealing packaging that reflects your brand identity is crucial. Always consider elements such as; graphics, they should be high quality, messages should be clear, and any colour schemes should be on brand.

Sustainability sells

Consumers are becoming more and more eco-conscious. It’s time to showcase your commitment to sustainability and the environment. By using eco-friendly packaging materials like recycled cardboard and paper.

Make it an experience

Making it a memorable unboxing experience for your customers builds a bond between them and your brand. Simply use custom inserts, space cleverly or even a small surprise into your packaging.

Does it function?

Your packaging shouldn’t only look great, but also function fully. Optimise packaging for protection during shipping and ensure it is easy for your customers to open, and return if needed.

Understand your audience

What do your customers value? what is it that will catch their eye? Then you can tailor your packaging to them, resonating with their specific needs, and making your packaging truly bespoke.

By implementing some or all of these elements to your packaging strategy, you will be able to transform your packaging from something basic to a powerful marketing tool. Making you stand out form the competition.

Contact our team today for a full packaging review and advice on how to have an edge over your competition.

This article was originally published by KB Packaging.

Latest Packaging News

Heidelberg Group advances bakery automation with Bradman Lake equipment
Supplier News

Heidelberg Group advances bakery automation with Bradman Lake equipment

Heidelberg Group has taken a significant step towards automation and efficiency in its bakery...
Little Town Dairy adds YPS shrink wrapper to their big renovation project
Supplier News

Little Town Dairy adds YPS shrink wrapper to their big renovation project

A new automated shrink wrapping line has become the latest addition to a thorough renovation of...
Labelexpo Global Series to rebrand as LOUPE from 2026
Events

Labelexpo Global Series to rebrand as LOUPE from 2026

A new era for Labelexpo begins today with the launch of LOUPE, a major rebrand reflecting the...
One month to go: London Packaging Week returns to Excel London
Events

One month to go: London Packaging Week returns to Excel London

From global brands to London’s creative community, thousands will gather at Excel on 15–16 October...
John Lewis highlights EPR packaging levy in increased first-half losses
Business

John Lewis highlights EPR packaging levy in increased first-half losses

The John Lewis Partnership has reported that its losses for the first half of the year nearly...