KB Packaging: Unbox your competitive edge – powerful packaging strategies to make you stand-out

KB Packaging powerful packaging strategies
Supplier News

Packaging is more than just a box, it’s a silent salesperson, an ambassador for your brand, and plays a crucial role in influencing your audiences purchasing decisions. We have some tips on how you can dominate the shelves and the market with these packaging strategies.

Captivate your audience

Visually appealing packaging that reflects your brand identity is crucial. Always consider elements such as; graphics, they should be high quality, messages should be clear, and any colour schemes should be on brand.

Sustainability sells

Consumers are becoming more and more eco-conscious. It’s time to showcase your commitment to sustainability and the environment. By using eco-friendly packaging materials like recycled cardboard and paper.

Make it an experience

Making it a memorable unboxing experience for your customers builds a bond between them and your brand. Simply use custom inserts, space cleverly or even a small surprise into your packaging.

Does it function?

Your packaging shouldn’t only look great, but also function fully. Optimise packaging for protection during shipping and ensure it is easy for your customers to open, and return if needed.

Understand your audience

What do your customers value? what is it that will catch their eye? Then you can tailor your packaging to them, resonating with their specific needs, and making your packaging truly bespoke.

By implementing some or all of these elements to your packaging strategy, you will be able to transform your packaging from something basic to a powerful marketing tool. Making you stand out form the competition.

Contact our team today for a full packaging review and advice on how to have an edge over your competition.

This article was originally published by KB Packaging.

Latest Packaging News

Clean Cult launches refillable cartons and aluminium bottles at Whole Foods
Sustainability

Clean Cult launches refillable cartons and aluminium bottles at Whole Foods

Sustainable home care brand Clean Cult has launched a new range of packaging at Whole Foods Market...
Retailer replaces plastic with cardboard punnets for Belgian strawberries
Sustainability

Retailer replaces plastic with cardboard punnets for Belgian strawberries

Belgian retailer Delhaize has begun using cardboard punnets for its locally grown strawberries,...
Interroll: How to minimise unplanned downtime in your food packaging line
Supplier News

Interroll: How to minimise unplanned downtime in your food packaging line

Unplanned downtime in food packaging lines can be a significant drain on productivity and...
Fenix Industries: Molded pulp packaging – the ultimate guide (2025 edition)
Supplier News

Fenix Industries: Molded pulp packaging – the ultimate guide (2025 edition)

Everything brands, packaging buyers, and sustainability managers need to know. What is molded pulp...
Survey finds growing consumer resistance to unsustainable packaging in North America
Sustainability

Survey finds growing consumer resistance to unsustainable packaging in North America

A growing number of shoppers across the United States and Canada are rejecting plastic packaging in...