Disney and Tetra Pak team up to bring magic to milk cartons

Tetra Top® carton packages, Disney design credit Tetra Pak
Supplier News

Tetra Pak and The Walt Disney Company have teamed up to create a magical experience for dairy drinkers.

Coop’s Qualité & Prix brand in Switzerland will feature 80 Disney and MARVEL-inspired designs on its milk cartons, including ambient white milk, fresh white milk, flavoured milk, and protein drinks.

This marks the first campaign by Tetra Pak to bring beloved Disney and MARVEL characters to the dairy industry, making Coop's products stand out in celebration of Disney's 100th anniversary.

The cartons will include QR codes that allow consumers to access fun and educational information on the health benefits of dairy, while also engaging families and kids with the beloved Disney characters.

Tetra Top® carton packages, Disney design credit Tetra Pak
Tetra Top® carton packages, Disney design © Tetra Pak
Farahnaz Mohsenin, Project leader for Coop Disney collaboration at Tetra Pak says: It's exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland's largest retailer, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.

Milk is a crucial source of nourishment, providing essential nutrients such as protein and energy to billions of people worldwide, as per FAO 2022.

Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe says: Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and wellbeing.

Latest Packaging News

London Packaging Week puts finishing touches on record-breaking conference agenda
Events

London Packaging Week puts finishing touches on record-breaking conference agenda

Organisers have expanded the speaker line-up beyond the 85-mark for the first time, creating what...
Festive packaging design in focus at London Packaging Week
Events

Festive packaging design in focus at London Packaging Week

Designing wonder: How brands bring festive packaging to life From handcrafted textures to playful...
New packaging solution prevents waste and damage in long-haul fruit & veg exports
Business

New packaging solution prevents waste and damage in long-haul fruit & veg exports

Mondi has partnered with Özler Tarım, one of Türkiye’s leading fresh fruit and vegetable exporters,...
Show deal among the highlights for Autopack at PPMA Total 2025
Supplier News

Show deal among the highlights for Autopack at PPMA Total 2025

This year’s PPMA Total Show at Birmingham’s NEC proved to be a highly successful one for Autopack,...
Spectra broaden Prevented Ocean Plastic commitment with EU food-contact approved rPP
Supplier News

Spectra broaden Prevented Ocean Plastic commitment with EU food-contact approved rPP

Spectra Packaging has announced a major expansion of its Prevented Ocean Plastic (POP) commitment...