Disney and Tetra Pak team up to bring magic to milk cartons

Disney and Tetra Pak team up to bring magic to milk cartons

Supplier News

Tetra Pak and The Walt Disney Company have teamed up to create a magical experience for dairy drinkers.

Coop’s Qualité & Prix brand in Switzerland will feature 80 Disney and MARVEL-inspired designs on its milk cartons, including ambient white milk, fresh white milk, flavoured milk, and protein drinks.

This marks the first campaign by Tetra Pak to bring beloved Disney and MARVEL characters to the dairy industry, making Coop's products stand out in celebration of Disney's 100th anniversary.

The cartons will include QR codes that allow consumers to access fun and educational information on the health benefits of dairy, while also engaging families and kids with the beloved Disney characters.

Tetra Top® carton packages, Disney design credit Tetra Pak
Tetra Top® carton packages, Disney design © Tetra Pak
Farahnaz Mohsenin, Project leader for Coop Disney collaboration at Tetra Pak says: It's exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland's largest retailer, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.

Milk is a crucial source of nourishment, providing essential nutrients such as protein and energy to billions of people worldwide, as per FAO 2022.

Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe says: Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and wellbeing.

Latest Packaging News

YPS: End-to-end automated packaging system streamlines ecommerce operation
Supplier News

YPS: End-to-end automated packaging system streamlines ecommerce operation

Automation of the entire packing operation has streamlined the process for one online only...
New report highlights packaging as a crucial brand statement in eCommerce
Business

New report highlights packaging as a crucial brand statement in eCommerce

Mondi has released its sixth annual eCommerce trend report, examining consumer attitudes towards...
Automation is the key - Lantech trims shipping packaging for efficiency
Supplier News

Automation is the key - Lantech trims shipping packaging for efficiency

Lantech will showcase state-of-the-art automation solutions at CFIA Rennes (4-6 March 2025, Hall...
Sustainable packaging upgrade for popular industrial wipes brand
Sustainability

Sustainable packaging upgrade for popular industrial wipes brand

ROCOL has updated the packaging for its SCRUBS cleaning wipes, introducing a bold blue bucket made...
Coles ditches plastic for paper grape bags – but not everyone is happy
Sustainability

Coles ditches plastic for paper grape bags – but not everyone is happy

Coles has introduced paper bags for its grapes, replacing traditional plastic packaging in an...