Croxsons launches Rightweight® packaging solution to support sustainability initiatives and reduce EPR fees

Croxsons, the 150 year-old B-Corp certified family business that supplies glass packaging for the food and drink sector, has launched Rightweight®, an innovative glass packaging solution which balances both sustainability and practicality in glass bottle and jar design.

Rightweight® works by engineering packaging that has no excess weight or unnecessary material whilst retaining the packaging’s strength, function and shelf appeal.

By reducing the weight of glass packaging by potentially up to 30%, Croxsons’ cutting-edge Rightweight® approach ensures that bottles and jars are engineered to be as light as possible while still maintaining function.

This in turn increases the recyclability of the packaging, minimises the amount of packaging waste going to landfill and reduces EPR (Extended Producer Responsibility) costs.

Croxsons’ has already launched a 330ml Rightweight® ‘Mountain’ soft drinks bottle, delivering a 9.5% weight reduction per bottle and offering potentially significant reductions in EPR fees. The company’s premium quality ‘Apollo’ 700ml spirits bottle, suitable for gin, rum, tequila, vodka and whisky, has also benefited from the Rightweight® technology with its weight being dramatically reduced from 575g per bottle to 400g. The Rightweight® standard will be applied across a range of Croxsons’ products over the coming months.

Rightweight® is more than just lightweighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be.

As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, it also helps reduce material use without sacrificing performance, ensures compatibility with high-speed filling operations, and gives customers the reassurance of quality and authenticity.

Tim Croxson, CEO of Croxsons, the UK’s only certified B Corp glass packaging company.

The culmination of more than 16 years in development, the Rightweight® technology is also key to helping customers meet their ESG goals while still fulfilling brand and consumer expectations.

When we develop a bottle or jar to the Rightweight® standard, we consider every aspect of its journey such as how it will be filled, handled and transported; how reliably it performs on automated filling lines; how effectively it protects the product inside; how it looks and feels in the consumer’s hand; and how efficiently it uses material without compromising performance.

Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience. Rightweight® avoids that trap by delivering real benefits while maintaining the integrity of the packaging and the product it contains.

This article was originally published by Croxsons.