Cosmoprof Asia launches ‘WANTED’ campaign ahead of 2026 Hong Kong edition

Cosmoprof Asia has launched a new global campaign ahead of its 29th edition, which will bring the beauty industry and its supply chain to two venues in Hong Kong this November.

The “WANTED” campaign will run across digital, social media, traditional media and out-of-home channels, targeting beauty industry audiences in Mainland China, ASEAN, the Middle East and Central Asia.

The 2026 edition will once again be divided between Cosmopack Asia and Cosmoprof Asia, with the two events focusing on different areas of the beauty sector.

Cosmopack Asia will take place at AsiaWorld-Expo from 10–12 November and will focus on the beauty supply chain. Exhibitors will cover areas including packaging, private label and contract manufacturing, ingredients and raw materials, machinery and technologies.

Cosmoprof Asia will follow at the Hong Kong Convention and Exhibition Centre from 11–13 November, focusing on finished beauty products. Categories will include perfumery, cosmetics and toiletries, natural and organic products, nail and accessories, beauty salon and spa, and hair.

Organisers expect the two events to attract more than 78,000 visitors and over 2,900 exhibitors from more than 40 countries and regions.

The newly launched “WANTED” campaign uses the visual concept of a traditional wanted notice to highlight people and ideas influencing developments within the beauty industry.

It has been structured around three themes: Rule-Breakers, Innovators and Fragrance Addicts.

The Rule-Breakers theme focuses on individuals challenging established approaches within beauty categories, while Innovators covers developments across areas including formulation, ingredients, packaging, artificial intelligence, sustainability and production technologies. Fragrance Addicts focuses on creativity and developments within the fragrance sector.

Through the campaign, Cosmoprof Asia aims to highlight professionals involved in different areas of the beauty industry ahead of the November events.

Visitor pre-registration for Cosmoprof Asia 2026 is now open, with further programme information and event announcements expected ahead of the shows.