Proper Snacks and Netflix launch giant 'pillow-sized' popcorn packs

Proper Snacks has partnered with Netflix to introduce a large "pillow-sized" pack of Sweet & Salty popcorn.

This latest launch is designed for an ultimate movie night at home, focusing on sharing and convenience. The 280g "Pillow Pack" offers ten servings, making it easy to snack without frequent refills.

This collaboration marks the second between Proper Snacks and Netflix, following their September release of the limited-edition Netflix and Chilli Caramel popcorn flavour. Proper Snacks continues to position itself as an innovative brand, with past collaborations including Proper x Barbie buses and a jewellery partnership with KFC.

In addition to its size, the Sweet & Salty Pillow Pack stands out for its vegan, gluten-free, and HFSS-compliant credentials. Each serving contains under 130kcal and is made with natural flavouring. It maintains the same Sweet & Salty flavour that has been Proper Snacks’ best-seller.

The pack design, created by artist Kelly Anna, features a playful aesthetic, drawing inspiration from Propercorn's original packaging. Available exclusively at Tesco, the 280g pack is priced at £3.50.