Tyrrells sharing bags now made with 25% recycled content

KP Snacks introduces new packaging for its Tyrrells sharing range, incorporating 25% recycled content.

The new packaging, featuring a green on-pack flash, is now available in stores for popular Tyrrells flavours like Lightly Sea Salted and Sea Salt & Cider Vinegar.

Beth Minch, Marketing Manager, Tyrrells, KP Snacks, says: This is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.

The initiative reduces reliance on virgin plastics and aligns with KP Snacks' commitments to the UK Plastics Pact and People & Planet targets. Since 2014, KP has removed 1,100 tonnes of plastic packaging. This follows an investment in new flow wrap equipment that reduced plastic packaging by 35% across the Discos, Roysters, and Frisps ranges.

John Leslie, Packaging Technology Manager at KP, says: As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging whilst reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.