Packaging with purpose: Yoplait elevates women with special-edition lids

Packaging with purpose: Yoplait elevates women with special-edition lids

Business

Yoplait, the world's largest franchise brand of yogurt, is on a mission to spread positivity and make a real impact in the lives of women, one yogurt lid at a time.

With heartfelt compliments and a meaningful partnership, Yoplait is transforming every yogurt moment into a source of encouragement and empowerment.

Yoplait enthusiasts will discover their favourite flavours adorned with special-edition lids featuring over 120 unique compliments, available on shelves until March 2024. From empowering affirmations like “Your confidence inspires everyone” to heartfelt declarations such as “You radiate joy,” each compliment adds a touch of positivity to the yogurt experience, brightening up anyone's day.

But the positivity doesn't end there. Yoplait is encouraging women to share the uplifting messages they find on their yogurt lids, creating a ripple effect of encouragement and kindness.

At Yoplait, empowering women is more than just a slogan; it's a promise. To further this commitment, Yoplait has joined forces with Girls Inc., an organisation dedicated to nurturing self-confidence and empowering teenage girls to be strong, smart, and bold. Together, they're inspiring the next generation to embrace their unique qualities and unleash their full potential. Because when young girls believe in themselves, the sky's the limit.

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