Noteworthy packaging launches of 2024: 10 top picks

In 2024, the packaging industry has witnessed several innovations aimed at enhancing sustainability, functionality, and consumer engagement. Here are some of the year's most notable launches:

1. Labelless beverage bottles

Coca-Cola has been trialing labelless Sprite bottles in the UK, a move that reduces plastic waste and simplifies the recycling process. By eliminating traditional labels, these clear PET bottles are more easily sorted and recycled, aligning with the company's sustainability goals.

2. Paper-based spirits bottles

Diageo has been trialing paper-based packaging for Baileys bottles, aiming to reduce reliance on glass and lower carbon emissions associated with production and transportation. This innovation reflects a broader industry trend towards alternative materials that offer both functionality and environmental benefits.

3. Redesigned snack packaging

Kellanova has been redesigning Pringles tubes to improve recyclability. The new design replaces the previously non-recyclable combination of materials with a single-type paper tube, making it easier for consumers to recycle and reducing environmental impact.

4. Biodegradable baler twine

UK Farmers are looking to turn back the clock on microplastic pollution by wrapping hay bales in biodegradable twine instead of “nightmare” single-use plastics, in a new field lab with Innovative Farmers. Farmers from 12 sites across Scotland, Wales and England are wrapping bales using twine from sisal, a cactus-like plant that was widely used before plastic became popular.

5. Recycled content crisp packets

Aldi has announced plans to incorporate recycled plastic into its own-label crisp packets. The new packaging will feature a minimum of 35% recycled content, expected to save 78 tonnes of unused plastic annually, demonstrating the retailer's commitment to reducing plastic waste.

6. Amazon's recyclable paper and cardboard packaging

Amazon has announced its decision to eliminate single-use plastics in favour of recyclable paper and cardboard packaging, aiming to aid other companies in achieving their net zero goals. Since 2015, Amazon's efforts have eliminated approximately 3 million tonnes of unnecessary packaging. The challenge was ensuring the robustness of recyclable packaging, a process that took two years. To support wider industry efforts, Amazon is sharing its packaging innovations through a "sustainability exchange," providing resources like packaging playbooks and case studies to assist other businesses in accelerating their own sustainable practices.

7. WestRock's AI-enhanced fibre-based packaging

WestRock is utilising artificial intelligence to enhance their fibre-based sustainable packaging solutions, improving efficiency and sustainability. This includes the development of smart packaging that integrates digital innovations to boost sustainability, reduce food waste, and ensure product authenticity.

8. WestRock's QR-code-enabled pizza boxes

WestRock introduced QR-code-enabled pizza boxes to improve recycling efforts, allowing consumers to access recycling information easily. This innovation aims to enhance consumer engagement and transparency in recycling practices.

9. WestRock and Atlantic Packaging's 'Canopy'

WestRock and Atlantic Packaging released 'Canopy,' a fibre-based alternative to plastic shrink wrap for multipacks, reducing plastic usage in packaging. This innovation is part of the industry's shift towards 'paperisation,' replacing plastic with paper-based solutions.

10. Notpla's seaweed-based packaging

Notpla, a startup, developed edible seaweed-based sachets and food boxes, offering a sustainable alternative to traditional packaging materials. This biodegradable solution reduces reliance on single-use plastics.

These innovations highlight the industry's ongoing efforts to address environmental concerns and adapt to changing consumer preferences. By embracing new materials and designs, companies are making strides toward more sustainable and efficient packaging solutions.