New packaging insert enhances Pret A Manger’s granola pot delivery

In an excellent example of added-value engineering, Sabert Corporation Europe has enhanced an existing packaging solution for Pret A Manger, with a bespoke insert to allow the secure delivery of 8 granola pots.

“We wanted to improve the customer experience for our breakfast granola pots,” says Simon Oxley, Global Head of Packaging at Pret A Manger. “We’ve worked with Sabert for many years, and they were quick to engineer a solution which improved the offering while still using the original packaging format.

“Sustainability is important to Pret, so we’re also delighted that the entire packaging solution is fully recyclable and made from Forest Stewardship Council (FSC^®) certified paperboard.”

Simple and cost effective

“The insert is the perfect solution while also being simple to use and cost effective,” says Jack Richardson, Senior National Account Manager at Sabert Corporation Europe. “It is also conveniently packed in cases of 50pcs to maximise storage space in store.

“The key outcome is a positive impact on Pret delivery sales during the breakfast period and increased usage of the delivery box which we were already supplying.”

Award winning foodservice packaging solutions

“We have over 40 years’ experience in providing innovative, sustainable value-added food packaging solutions to the highest quality standards, supported by outstanding customer service,” says Alex Noake, Senior Vice President and Managing Director of Sabert Corporation Europe. “Reinventing food packaging to nourish and protect our world – ‘We make food look great‘ – has evolved to become more than a tag line.

“Sabert has always been a trailblazer in the foodservice packaging industry and the company’s innovation is widely recognised.

“The Snap2Go range – a fully recyclable solution for chilled meals and food-to-go outlets – won the New Product category at the British Sandwich & Food to Go Industry Awards – The Sammies. Meanwhile, Tray2Go – a fully recyclable packaging solution for sushi, other chilled food-to-go, confectionery and bakery products – earned the prestigious National Gold Award in the Paper & Packaging Innovation category at the Green Apple Awards for Environmental Best Practice.

“With our award-winning products and bespoke packaging solutions, we continue to offer our clients the best guarantees in terms of quality, safety and service – making Sabert the ‘go to’ for every foodservice operator’s sustainable 2Go foodservice packaging solutions.”

https://www.sabert.eu/uk/

This article was originally published by Suzanne Howe Communications.