Hellmann’s unveils new squeeze bottle technology for plant-based mayo

Hellmanns unveils new squeeze bottle technology for plant based mayo
Technology

Hellmann’s has introduced new packaging technology designed to maximise usability and reduce waste in its plant-based mayo squeeze bottles.

The redesigned squeeze bottle features ‘easy out’ technology, which includes an edible, vegan coating on the inside of the bottle. This innovation helps the mayonnaise glide out smoothly, ensuring minimal product is left behind.

Addressing the important issue of food waste, Hellmann’s aims to allow consumers to enjoy every last drop of their plant-based mayo. The new technology, developed by Hellmann’s R&D team led by Krassimir Velikov, Senior Science & Program Leader, Science & Technology, and Vasudevan Lakshminarayanan, R&D Manager, Dressings, ensures significantly less mayonnaise remains in the bottle, representing a substantial advancement in reducing both food and packaging waste.

© Unilever UK & Ireland
Krassimir Velikov, Senior Science & Program Leader, said: We know consumers want to be able to squeeze out as much product as possible – it’s an important cost and value benefit. And with both the plant-based market and our squeeze bottle formats set to continue growing, improving consumer experience and satisfaction is vital.
This technology ensures that significantly less mayo remains in the bottle – it’s a substantial step forward in reducing food and packaging waste.

This new packaging technology will be launched in the UK and Ireland in 2024, followed by a rollout across the rest of Europe.

Latest Packaging News

Flexible packaging set for strong growth across North America
Business

Flexible packaging set for strong growth across North America

The flexible packaging sector in North America is forecast to grow significantly over the next...
Sustainable moisture control: Why SUPER DRY is you best choice
Supplier News

Sustainable moisture control: Why SUPER DRY is you best choice

When cargo crosses the ocean, it encounters various risks, including condensation and humidity....
The Real Olive Company optimises production with Autopack machinery
Supplier News

The Real Olive Company optimises production with Autopack machinery

Autopack, one of the UK’s leading suppliers of packaging machinery, has recently partnered with The...
Durable paper-based bags enhances Riverford’s veg box service
Sustainability

Durable paper-based bags enhances Riverford’s veg box service

Organic veg box company Riverford has introduced a new recyclable paper-based packaging format for...
Absolut unveils limited-edition Keith Haring bottle design
Business

Absolut unveils limited-edition Keith Haring bottle design

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop...