Hellmann's tests new smart jar to tackle food waste

Hellmann's tests new smart jar to tackle food waste

Technology

Hellmann's developed the 'Smart Jar' which changes to indicate when your fridge is at the perfect temperature. The jar aims to highlight the right temperature for Brits to reduce food waste by helping keep food fresher for longer.

Hellmann's is currently testing a special edition 'Smart Jar' that has the ability to notify the user when their fridge has reached the ideal temperature. The jar features temperature-sensitive ink that changes its design when the fridge's temperature is below 5℃, revealing a concealed layer.

If a fridge is set to a temperature below 5℃ (as opposed to 7℃), certain foods can last up to 3 days longer, including milk, which is one of the most commonly wasted food products in households. Every day, 3.1 million glasses of milk are poured down the sink.

Hellmann's tests new smart jar to tackle food waste
Hellmann’s is testing a special edition Smart Jar designed by illustrator Ellen Porteus © Hellmann's/Unilever

The innovative 'Smart Jar' serves as a temperature checker for the fridge, with the special ink becoming fully visible when the fridge temperature drops below 5℃. Hellmann's has sent trial prototypes of the 'Smart Jar', featuring a unique label design by Ellen Porteus, to their fans, food waste campaigners, and influencers across the nation to raise awareness about food waste.

We know how important it is to make the most of the food you buy. At Hellmann's we're constantly looking to help consumers reduce food waste and save money and think Smart Jar is an innovative way to get people talking about - and solving - this massive problem - Rachel Chambers, Senior Marketing Manager of Hellmann's.

Hellmann's is committed to promoting positive behavioural changes and enhancing the enjoyment of food while encouraging people to be more resourceful with the food they have and to waste less.

The Hellmann's Fridge Night app, launched last year, helps Brits stretch their food and money further through a 4-week in-app programme consisting of weekly challenges and flexible recipes.

Latest Packaging News

Cadbury unveils temperature-activated packaging for summer bars
Technology

Cadbury unveils temperature-activated packaging for summer bars

Cadbury is set to launch a new range of Dairy Milk chocolate bars featuring innovative...
New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling
Supplier News

New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling

At Pharmatag 2025 in Crailsheim, Syntegon presented a new line concept for liquid pharmaceuticals....
Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025
Supplier News

Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025

Global leader in secondary packaging equipment, Lantech is preparing for a series of three trade...
Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets
Business

Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets

Several leading consumer goods companies — including Walmart, Nestlé, Mars, Mondelēz International,...
UK hospitality sector urges delay and rethink of EPR policy over cost concerns
Business

UK hospitality sector urges delay and rethink of EPR policy over cost concerns

Leaders in the UK hospitality industry have raised serious concerns about the financial...