WWF-Singapore pilot: 1 in 3 customers choose reusable e-commerce packaging

WWF-Singapore pilot: 1 in 3 customers choose reusable e-commerce packaging

Sustainability

WWF-Singapore's Plastic ACTion (PACT) initiative, in partnership with UOB, SingPost, and Better Packaging, has successfully completed a pilot programme designed to reduce e-commerce packaging waste in Singapore.

The six-month pilot involved 15,000 customer orders, and found that one in three customers chose to use reusable packaging for their online purchases when given the option, with over half of them voluntarily returning the packaging.

The post-pilot survey also revealed that better consumer education and convenience could boost the return rate to above 75%, thus promoting a more sustainable e-commerce landscape.

The pilot initiative was launched in April 2022 to promote the scalability of reusable e-commerce packaging in Singapore and shape a circular economy. The e-commerce market in Singapore is projected to grow by over 50% by 2027, and a study conducted by MIT Real Estate Innovation Lab in 2021 found that packaging accounted for 45% of carbon emissions in the e-commerce supply chain, with returns management being the second largest contributor at 25%.

Singapore credit Fabio Achilli CC BY 2 0
Singapore © Fabio Achilli (CC BY 2.0)

During the pilot, customers could opt-in for reusable e-commerce packaging from 12 participating retailers, and return the packaging at no cost directly to the courier or any SingPost posting box. The packaging was reused by retailers for the next order, allowing for a robust testing of the reusable packaging concept while utilising Singapore's national postal network to manage packaging returns.

Mr R. Raghunathan, Chief Executive Officer at WWF-Singapore, said, "We are heartened by the findings from the pilot as it demonstrates Singaporeans' willingness to do more for the environment while emphasising the pivotal role of retailers and industry players to create a new, sustainable e-commerce ecosystem that appeals to the public. The findings from the pilot will also provide practical resources for retailers and organisations looking to implement or transition to reusable packaging."

Latest Packaging News

Walgreens Boots Alliance highlights sustainable packaging progress
Sustainability

Walgreens Boots Alliance highlights sustainable packaging progress

Walgreens Boots Alliance (WBA) continues to address concerns regarding packaging waste within the...
Breaking it down: Study reveals success of compostable packaging
Sustainability

Breaking it down: Study reveals success of compostable packaging

A recent study has provided valuable insights into the breakdown of certified food-contact...
Senate advances bill to reduce single-use plastic in hotels
Sustainability

Senate advances bill to reduce single-use plastic in hotels

Taking a stand for environmental sustainability in the hospitality sector, State Senator Laura Fine...
Agreement reached: International Paper to acquire DS Smith in all-share deal
Business

Agreement reached: International Paper to acquire DS Smith in all-share deal

International Paper and DS Smith have agreed to merge in an all-share deal. Each DS Smith Share...
Macsa Id helps world renowned winery automate its coding, marking and labelling process
Supplier News

Macsa Id helps world renowned winery automate its coding, marking and labelling process

High performance HPD laser, idTIJ thermal inkjet, idBlocks labellers and integra warehouse software...