Weetabix achieves 100% fully recyclable packaging for entire product range

Weetabix achieves 100% fully recyclable packaging for entire product range

Sustainability

Weetabix Food Company has made a significant breakthrough by achieving 100% fully recyclable packaging for its entire product portfolio.

The cereal manufacturer confirmed that the latest development affects all paper-based packaging components, and Weetabix On The Go drinks bottles are also designed to be widely recyclable at home. Furthermore, plastic wrap components can be recycled with soft plastics at most major supermarkets.

Weetabix has surpassed its target set by WRAP two years ahead of schedule, emphasising the brand's commitment to environmental sustainability. The packaging alterations are expected to reduce the company's carbon footprint by 648.4 tonnes per year, representing a significant contribution to the company's sustainability goals.

Weetabix box credit Post Holdings, Inc.
Weetabix box © Post Holdings, Inc. / Weetabix Food Company

The company's ongoing efforts to enhance environmental sustainability include exploring innovative packaging materials, optimising packaging design, and investing in more eco-friendly manufacturing processes.

Mark Tyrrell, packaging development manager at Weetabix Food Company, said: "The final piece of the sustainable packaging puzzle for us was bringing Alpen 1.1kg inner bags and Ready brek sachets in line with the credentials of the rest of our materials. We did extensive testing with our supplier to come up with recyclable film options that would run smoothly on our machines. These new recyclable films ensure there is no compromise on product freshness, meaning that our consumers can be confident of the same great Weetabix quality and taste whilst knowing they are using their purchasing power for the good of the planet. The next step for us will be to further reduce the carbon footprint of our packaging, as contributing factor to Weetabix's commitment to producing the first zero carbon box of cereal, and the wider ambition of operating as a net zero business by 2050."

With these initiatives, Weetabix remains committed to reducing its environmental impact and continuing to be a leader in sustainability within the food industry.

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