Waitrose to pilot ready meal trays made from household recycling materials
Sustainability
Waitrose is launching a trial to produce plastic trays for its own-brand ready meals using materials from British household recycling.
This initiative, conducted in collaboration with WRAP, Pilgrim’s Europe, and Faerch, represents a pioneering effort for UK supermarkets. The trial will initially focus on creating trays for Waitrose's curry range using recycled trays, pots, and tubs.
The goal is to eventually extend this process to other product lines. By utilizing high-quality food-grade polyethylene terephthalate (PET) sourced within the UK, the initiative aims to significantly reduce the reliance on virgin materials and promote a circular economy.
These new trays are set to appear on Waitrose shelves by mid-August, starting with a selection of ready meals and later expanding to additional product lines.
Related News
-
Sustainability
Waitrose trials removal of wine bottle neck sleeves in sustainability effort
-
Business
UK launches consultation for fairer and clearer food labelling
-
Sustainability
Sainsbury's switches to cardboard trays for own-brand chicken and fish
-
Supplier News
Increase your Food-to-Go product offering for 2024
-
Sustainability
Tesco and Faerch launch circular packaging solution for ready meals