Vital Proteins transitions to paper-based canisters for collagen peptides

Vital Proteins transitions to paper-based canisters for collagen peptides

Sustainability

Vital Proteins, a brand under Nestlé Health Science and known for its collagen-based wellness products, is transitioning its top-selling collagen peptides from plastic containers to an 80% paperboard canister.

This move marks the first significant packaging overhaul in its more than 10-year history and is a first for the category. The move aligns with growing consumer demand for sustainable packaging, with nearly 80% of North American consumers expressing a preference for products with sustainability credentials.

The new canisters are made from fibres sourced from responsibly managed Forest Stewardship Council® (FSC ®)-certified forests, which will reduce plastic usage by over 90% across all of Vital Proteins’ canister products—equating to approximately 1,800 metric tons or nearly 4 million pounds of plastic. These paper-based tubs are designed to be curbside recyclable, and consumers are encouraged to verify recycling options with their local municipalities. The new packaging also features How2Recycle instructions for easy reference.

The transition to the paper-based canisters follows three years of research and development. Vital Proteins focused on ensuring that the new packaging maintained the same level of quality as the product inside. The canisters include a patented pull-tab lid for easy access, replacing the need for twisting, and have undergone extensive testing to ensure they maintain product freshness and can withstand everyday use without leaks or spills.

Vital Proteins® introduces category-first paper-based packaging, with the goal of transitioning collagen peptides portfolio by 2026 © Vital Proteins®
Jill Abbott, General Manager at Vital Proteins, said: As pioneers in the collagen category, we feel a responsibility to lead when it comes to investing in sustainability initiatives, which includes innovating our packaging and reducing our plastic footprint. With wellness at the core of our brand, we care about making a positive impact on both our consumers and the planet through all that we do. The road to get here wasn't always easy, but we're incredibly proud to take this meaningful next step in our journey toward a more responsible future as we introduce our new paper-based canister – and to be the first collagen brand to do it.

Additionally, Vital Proteins has already started phasing out plastic scoops from its canisters and aims to completely eliminate them across its entire product range by the end of 2025.

Latest Packaging News

Asda introduces in-store coffee pod recycling with Podback
Sustainability

Asda introduces in-store coffee pod recycling with Podback

Asda has launched a partnership with Podback, a coffee pod recycling initiative, to offer an...
Paris Packaging Week 2025: A record-breaking edition in sight
Events

Paris Packaging Week 2025: A record-breaking edition in sight

With less than a week to go, Paris Packaging Week is set to take place on January 28 & 29,...
Where to catch YPS during 2025
Supplier News

Where to catch YPS during 2025

Throughout 2025, YPS will be presenting the latest developments in shrink wrapping and ecommerce...
Spectra delivers full packaging solution for Dermosil’s Juicy Jams body washes
Supplier News

Spectra delivers full packaging solution for Dermosil’s Juicy Jams body washes

Spectra Packaging recently created a vibrant and complete packaging solution for Dermosil’s range...
Food and Beverage Carton Alliance launches as global powerhouse
Sustainability

Food and Beverage Carton Alliance launches as global powerhouse

The Food and Beverage Carton Alliance (FBCA) has officially launched, uniting two prominent...