Sustainable packaging upgrade for popular industrial wipes brand

ROCOL has updated the packaging for its SCRUBS cleaning wipes, introducing a bold blue bucket made from 30% recycled plastic. The redesign maintains the product’s durability, watertight seal, and ease of transport while offering a refreshed look.

The SCRUBS wipes themselves remain unchanged, continuing to provide heavy-duty cleaning for hands, tools, and machinery. Designed to remove grease, oil, adhesives, tar, ink, and paint without water, the wipes feature a dual-textured surface with an abrasive side to tackle tough residues without damaging surfaces.

The new packaging is designed to enhance brand visibility and aligns with the sustainability goals of ROCOL’s parent company, ITW Fluids. The updated label also offers a modernised, high-impact design.

Dr. Lisa Marholt, product manager at SCRUBS supplier ITW Industrial Solutions in Eislingen/Fils, Germany, said: For circular economy to work, three conditions must be met: firstly, the basic material must be recyclable, secondly, the recycled plastic must find buyers, and thirdly, the product made from recycled plastic must itself be recyclable again – we have taken all this into account with our new SCRUBS^® buckets. By converting our total production, we make it particularly easy for our customers, as everyone then automatically benefits from the increased sustainability.

Since last year there has been a refill pack for the bucket with 72 wipes that saves more than 90% plastic when refilled. The refill pack is compatible with the new bucket as well.