Starbucks revamps packaging for Colombia Nariño coffee

Starbucks revamps packaging for Colombia Nariño coffee

Sustainability

Starbucks Colombia, in partnership with Alsea, marks a decade in the Colombian market by unveiling fresh packaging for its renowned Starbucks® Colombia Nariño whole bean coffee. This vibrant design pays tribute to the region's volcanic terrain and pre-Colombian symbols.

Introduced in 2014, this medium-bodied coffee boasts hazelnut notes, sweet herbals, and a cocoa finish.

Sourced from the mountainous expanse of Southern Colombia that shares its name, the fresh and vibrant packaging pays homage to Nariño's volcanic terrain, natural landscapes, vivid blue sky, and the distinctive pre-Colombian symbols reflecting local culture.

Nestled near the Andes and the Pacific Ocean, Nariño's unique conditions cultivate exceptional coffee, a perfect blend of fertile volcanic soil and a microclimate producing distinct flavours.

Starbucks launches new packaging for its Colombia Nariño whole bean coffee, paying homage to Colombia’s coffee heritage © Starbucks
Cielo Morera, director of Starbucks Colombia, said: Our team is thrilled to kick-off our 10th anniversary celebration by honouring one of the most influential coffee-growing regions for the Starbucks brand in Colombia – Nariño. Since Starbucks first opened its doors in Colombia in 2014, we have had the privilege of strengthening our commitment to promoting locally-grown coffee, offering 100% Colombian coffee in our handcrafted espresso-based beverages and in a variety of whole bean coffees.

Starbucks continues its commitment to local communities with over 700 partners in six cities.

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