Pizza Hut unveils limited-edition festive ‘Triple Treat Box’ with interactive packaging

Pizza Hut has reintroduced its popular Triple Treat Box for the holiday season, presented in limited-edition festive packaging designed to bring extra seasonal appeal to its delivery and takeaway experience.

The special-edition box contains two medium one-topping pizzas, five breadsticks and a dessert, with the outer packaging featuring a holiday-themed design intended to add a celebratory touch to gatherings and family meals.

This year’s version also includes an interactive element — the Triple Treat Box packaging can be scanned to unlock a digital white elephant game, offering users the chance to win promo codes, gift cards and complimentary menu items.

Pizza Hut’s latest campaign, launched in partnership with Pepsi and American football quarterback Josh Allen, highlights the brand’s continued investment in playful, limited-run packaging concepts that merge functionality with festive engagement.

Melissa Friebe, Chief Marketing Officer at Pizza Hut, said: The Triple Treat Box has become a staple for those who go big on the holidays. This year, we wanted to give people even more ways to holiday harder with our Triple Treat Box that's designed to infuse more fun into holiday gatherings so your pizza party memories are sure to be passed around the group chat.

Available for a limited time across participating U.S. locations, the 2025 Triple Treat Box aims to combine convenience, interactivity and a strong seasonal identity to strengthen the brand’s presence during the busy holiday period.