Iconic Selfridges yellow bag reimagined for Disney Christmas collaboration

Selfridges is partnering with Disney this festive season to launch "A Most Magical Christmas", a collaboration inspired by Disney’s classic characters and storytelling.

From 6 November 2025, Selfridges stores in London, Manchester and Birmingham, along with Selfridges.com, will feature Disney-themed installations, products and experiences. Plans include 18 themed windows, a reimagined store façade in London, and more than 60 brand collaborations, ranging from limited-edition Disney items to specially commissioned fashion and gifting collections.

As part of the campaign, two new Disney-inspired designs of Selfridges’ yellow bag will be released.

The partnership builds on a longstanding connection between the two companies, which began in the 1950s when Disney’s Alice in Wonderland and the Mad Hatter were displayed at the Oxford Street store. Subsequent collaborations brought Peter Pan, Mickey Mouse and Donald Duck to the flagship store in later decades.

André Maeder, Selfridges Group Chief Executive Officer, says: We're full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity it's been a joy to dream up something this unique and special, working with some of the world's best storytellers. We can't wait to reveal more and share the magic with our customers.

The 2025 edition, developed over more than two years, continues that relationship with a focus on combining Disney’s entertainment heritage with Selfridges’ retail creativity.