Iceland introduces vacuum-packed beef and pork mince to extend shelf life

Iceland has introduced vacuum-packed beef and pork mince products to extend the shelf life of these meats.

According to the frozen food specialists, the beef mince range will see an increased shelf life of nearly 50%, reaching up to two and a half weeks.

This initiative is also expected to reduce Iceland's carbon footprint by allowing more items to be transported per vehicle. Additionally, the vacuum packaging uses approximately 50% less plastic than traditional trays, potentially saving 35 tonnes of plastic annually.

Following a successful 12-week trial in 50 Iceland stores across the UK earlier this year, the new packaging will be rolled out to over 1,000 stores and made available online starting in August.

Zach Nowell, category buying manager for fresh meat and poultry, Iceland Foods, said: We’re always striving to provide our customers with the best products we possibly can, and making sure that we’re listening to what is important to them. Our new vacuum-packaged beef mince means our customers are getting the same quality-assured beef mince they love, but with an even longer shelf life. We’re thrilled to also be leading the way as the first UK supermarket to roll out this packaging for pork mince.

Earlier this year, Iceland joined forces with Paptic to introduce a groundbreaking carrier bag made of wood fibres.