Asda unveils recyclable flexible plastic film for Just Essentials beef mince

Asda unveils recyclable flexible plastic film for Just Essentials beef mince credit Asda
Sustainability

Asda is replacing traditional plastic trays with a lighter and recyclable flexible plastic film for its Just Essentials beef mince range.

The new packaging, now in stores and online, reduces plastic usage by 60%, removing 67.6 tonnes of plastic annually from Asda's supply chain.

Utilising a vacuum-pack method, the new packaging not only extends the product's shelf life by eliminating oxygen but also reduces its size, optimising fridge space.

Fully recyclable through Asda's in-store collection points, this initiative aligns with Asda's commitment to achieving 100% recyclable packaging by 2025.

Asda changes beef mince packaging to save over 60 tonnes of plastic each year © Asda

Customers can easily recycle the new packaging at 250 of Asda's largest stores, contributing to a more sustainable shopping experience.

Jon Wells, Sustainable Packaging Manager at Asda, said: We’re always looking at new ways that we can make positive changes which will benefit both our customers and the planet, and we believe that this is one of those changes. Not only does this improve shelf life and provide greater convenience for our customers, it also removes tonnes of non-recyclable plastic from our supply chain, reducing our carbon footprint.

Latest Packaging News

Absolut trials 'industry-first' paper cap and bottle combo
Sustainability

Absolut trials 'industry-first' paper cap and bottle combo

Absolut has taken another step in its sustainable packaging journey by trialling an industry-first...
Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer
Supplier News

Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer

The challenge When a long-standing food manufacturer experienced the sudden failure of two vital...
Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles
Supplier News

Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles

Spectra proudly partnered with Bumboo on their latest innovation, a reusable household cleaning...
King's Hawaiian unveils fresh packaging design for 75th anniversary
Business

King's Hawaiian unveils fresh packaging design for 75th anniversary

King's Hawaiian, known for its popular sweet rolls and other baked goods in America, has introduced...
Fiat unveils car featuring parts made from recycled beverage cartons
Sustainability

Fiat unveils car featuring parts made from recycled beverage cartons

Beverage cartons have found a new life as part of a groundbreaking development for the automotive...