Compostable and recyclable: Starbucks redesigns its iconic white takeaway cup

Starbucks redesigns its iconic white takeaway cup
Sustainability

Starbucks has unveiled a new iteration of its iconic white takeaway cup in Europe, featuring a home compostable and widely recyclable design developed in partnership with Transcend Packaging, Qwarzo®, and Metsä Board.

The updated hot cup replaces the traditional plastic lining with a mineral-based coating, enabling the cup to be processed through standard recycling systems or composted at home. The single-use plastic lid has also been replaced with a fibre-based alternative that uses the same coating technology. Both components are designed to maintain the familiar Starbucks look and customer experience, while reducing environmental impact and simplifying waste disposal.

Photo credit: Starbucks Coffee Company

Conventional takeaway cups with plastic linings often require specialist recycling infrastructure to separate materials, which can limit their recyclability. In contrast, the new cup and lid can be placed in standard recycling bins or added to home compost, leaving no harmful residue behind.

The development is the result of a pan-European collaboration. The cups are made using responsibly sourced wood fibre from Northern European forests, combined with mineral-based coating technology produced in Brescia, Italy. Manufacturing is carried out at Transcend Packaging’s facility in Ystrad Mynach, Caerphilly, Wales.

Duncan Moir, President, Starbucks EMEA, said: Our hot cup solution is the first introduction of this emerging technology applied to a coffee cup at scale. Starbucks new hot cup in Europe provides a widely recyclable and home compostable alternative for when customers don’t have a reusable cup. I am really proud of the team that has worked to develop this innovative solution, and I am so excited to see it in the hands of our customers in Europe as they enjoy their coffee. We are keen to learn more from this rollout and remain focused on introducing more sustainable innovations to meet the shifting requirements of markets worldwide.

Starbucks will roll out the new packaging gradually across selected European markets. Following initial launches in Spain and Hungary, the cups will be introduced this month in ten countries including Italy, Germany, France, Sweden, Switzerland and Austria, with further expansion to the UK and Ireland later this year.

Latest Packaging News

NPP: When to automate cup and pot filling in your production line
Supplier News

NPP: When to automate cup and pot filling in your production line

For many food, pharmaceutical and cosmetics manufacturers, manual cup and pot filling is the...
Aopack BM3000-HD short run box maker for modern corrugated packaging
Supplier News

Aopack BM3000-HD short run box maker for modern corrugated packaging

The rapid growth of e-commerce has created a strong demand for short-run corrugated box production....
Boston Beer launches glow-in-the-dark packaging for ready-to-drink alcoholic beverages
Business

Boston Beer launches glow-in-the-dark packaging for ready-to-drink alcoholic beverages

The Boston Beer Company has introduced a new ready-to-drink (RTD) product range featuring...
Heavy-duty automotive packaging improves protection and cuts costs by up to 42%
Business

Heavy-duty automotive packaging improves protection and cuts costs by up to 42%

Mondi has partnered with Ovoko, a leading online marketplace for car parts, to co-create packaging...
Hershey’s launches limited-edition chocolate packaging for Pokémon anniversary
Business

Hershey’s launches limited-edition chocolate packaging for Pokémon anniversary

A limited-edition packaging initiative has been introduced to mark the 30th anniversary of Pokémon,...