Customised pack combines beauty and improved sustainability

Amcor is supplying French hair care specialist Luxéol with a tailored version of its Prima jar for Luxéol’s award winning curl mask. The result is a high-quality pack that delivers eye-catching aesthetics with individualized branding, as well as improved sustainability through the inclusion of post-consumer recycled (PCR) material.

The Prima jar was designed to offer beautiful styling for personal care applications. For Luxéol, Amcor has developed a bespoke lid for the jar, featuring the brand’s distinctive pink coloring together with Luxéol’s name embossed on the top. Combined with the translucent outer jar, this creates excellent on-shelf appeal.

Equally important for Luxéol, which places social and environmental responsibility at the heart of its development work, the Prima’s lid and inner jar are manufactured in PCR polypropylene (PP) using Amcor’s proprietary CleanStream® technology. This produces high-quality recycled polymer that is suitable for contact sensitive applications, such as in the personal care sector.

In addition, because the jar is manufactured entirely in PP, it is recycle-ready and can be recycled where the appropriate recycling infrastructure is in place.

The jar is being produced at Amcor’s factory in Belignat, France, providing a localized service that supports Luxéol’s commitment to the effective management of its carbon footprint.

Packaging is an important part of our promise to focus on responsible innovation and sourcing in our development of high-performance beauty products. Aesthetics are a core part of our brand offering and by partnering with Amcor, we have achieved a beautiful new pack that has over 50% PCR content and can also be recycled.

Hamza El Mastassy of Luxéol.

At Amcor we understand the need to develop more sustainable packs for the beauty sector while retaining the premium style and looks that many consumers expect. For Luxéol, our ability to customize a standard offering has delivered a solution that supports the company’s premium positioning, strong branding and sustainability commitments.

Marine Sueur, regional sales director, Amcor Rigids Packaging Solutions International.

This article was originally published by Amcor.