New 'Magic One' takes airless dispensing to a new level

Amcor is investing in the development of a new airless dispensing system that offers beauty and personal care brands greater flexibility, improved sustainability, brand-enhancing aesthetics and an outstanding consumer experience.

The new Magic One airless dispenser features a single engine concept, which can deliver a range of output volumes from 0.3 ml to 1 ml, together with different capacities and designs. This enables manufacturers to easily tailor the dispenser to a range of requirements, bringing products more quickly to market as well as enabling the development of family ranges. Equally important, the single engine design means that companies need only invest in one set of validation testing across all their different Magic One variants.

At the same time, the Magic One dispenser has been developed to be compliant with the EU’s Packaging and Packaging Waste Regulation (PPWR). It is manufactured 100% in polyolefin, making it recycle-ready in countries with the appropriate infrastructure in place, while its class-leading restitution rate of 96% meets PPWR recyclability standards. The new dispenser is also up to 9% lighter than other airless dispensers from Amcor and it can include recycled polymer from Amcor’s proprietary CleanStream® recycling technology.

For consumers, the Magic One offers excellent product protection to maintain both formula integrity and efficacy, and it can deliver accurate dosages at any angle. Its 96% restitution rate also minimizes waste of high-value products. The dispenser’s light weight, easy handling and lockable dispensing pump make it ideal for use away from home, and its high-quality look and finish, with a choice of decoration options for full brand personalization, ensure maximum on-shelf appeal and a premium image.

Airless packaging is a major growth sector within the beauty and personal care market thanks to its excellent product protection and preservation capabilities and controlled product dispensing. Our new Magic One dispenser addresses the needs of both manufacturers and consumers with a solution that combines beautiful aesthetics, a positive consumer experience and flexibility, and has been designed for PPWR compliance.

Lara Alemany, product line director, Amcor Global Rigids Packaging Solutions.

The pack has undergone independent consumer testing, with excellent feedback for its appearance, ease of use, accurate dosing and on-the-go convenience.

Samples of the Magic One are available by contacting RPSI.Sales@amcor.com. Amcor is currently commissioning a new line for the dispenser at its factory in Lohne, Germany, with first deliveries anticipated in early 2027.

This article was originally published by Amcor.