Calaso and ESTAL join forces to make exceptional glass designs accessible to all

The demand for sustainable and innovative beauty packaging has never been greater. By joining forces, Calaso and ESTAL are breaking barriers, ensuring that exceptional packaging is no longer a privilege of the few but a resource for all.

This collaboration combines ESTAL’s expertise in innovative, high-quality glass design with Calaso’s dedication to providing accessible, sustainable packaging solutions for small and mid-sized brands. Together, they’re reshaping the glass packaging landscape, empowering businesses of all sizes to meet today’s challenges with confidence and creativity.

Key pillars of the collaboration

• Design excellence: ESTAL’s groundbreaking glass designs bring unmatched elegance and functionality to products. The partnership adds more options to the already diverse and sustainable product portfolio of Calaso.
• Sustainability: With consumers demanding eco-friendly solutions, ESTAL’s designs combine exceptional aesthetics with reduced environmental impact. From 100% PCR (post-consumer recycled) glass to eco-conscious production processes, this partnership champions packaging that’s good for both the planet and consumers.

• Accessibility: Low minimum order quantities (MOQs) and tailored solutions ensure that small and mid-sized brands can access the same quality as global leaders. Whether it’s reducing lead times with in-stock designs or creating packaging tailored to your brand identity, this partnership streamlines the process, ensuring consistency and quality at every step. ESTAL continues its commitment to serving large, internationally recognised companies with bespoke and innovative designs.

What this means for your brand

With this partnership, Calaso offers a complete packaging solution. From innovative glass designs to matching closures and decoration services, brands can streamline their packaging process while elevating their product presentation. This collaboration is perfectly aligned with industry trends, addressing the growing demand for eco-conscious and visually striking packaging.

Martijn Otten, Co-CEO, Calaso, said: We are excited to partner with ESTAL and expand access to sustainable glass packaging solutions. This collaboration reflects our shared commitment to innovation and sustainability, paving the way for a greener packaging future while making premium glass packaging accessible to all.

Together, Calaso and ESTAL aim to harmonise the needs of businesses and the planet, creating packaging that inspires while making a positive environmental impact. For example, a boutique skincare brand can now launch its next collection with innovative packaging that reflects its values, without needing to meet high MOQs or wait months for production.

Efficiency and speed for global markets

The beauty industry is ever-evolving, with trends shifting rapidly. For brands, staying competitive means getting to market quickly without compromising on quality. Calaso’s integration of ESTAL’s in-stock products in both their European and United States warehouses ensures reduced lead times and immediate availability. This capability allows brands to adapt to market demands and consumer preferences with agility.

The partnership between these two packaging companies is great news for the beauty sector. By addressing key challenges—like accessibility, sustainability, and speed—this collaboration empowers small and mid-sized brands to compete on a larger scale, while ESTAL continues to deliver tailored solutions for major players in the industry.

Discover how Calaso x ESTAL can elevate your packaging and enhance your brand story by visiting calaso.com/estal or contacting Calaso directly.