Beiersdorf moves to 100% PCR aluminium aerosol cans across Europe

Beiersdorf has transitioned its European aerosol packaging to cans made entirely from post-consumer recycled (PCR) aluminium, in collaboration with packaging manufacturer Ball Corporation.

The move marks a development in the companies’ ongoing partnership and follows a pilot project launched in 2024 to assess the use of fully recycled aluminium for aerosol packaging. Following the trial, the packaging format was rolled out across Europe last year.

As part of the transition, a number of products within the NIVEA MEN deodorant spray range, along with selected 8×4 deodorant sprays, are now packaged in aerosol cans produced using 100% PCR aluminium.

According to Ball Corporation, using fully recycled aluminium can help reduce emissions associated with aluminium packaging production.

This is more than a packaging innovation – it’s a bold step toward true circularity and fully supporting our sustainability agenda.

We want to reach net zero by 2045, and for this, we must embed solutions that are a true win, not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.

Beiersdorf R&D global packaging development Kelvin Oecksler.

The companies also said the project demonstrates the potential for fully recycled aluminium packaging to be implemented at scale while maintaining the performance requirements needed for aerosol formats.