Tostitos unveils limited-edition NFL team tortilla chip bags

Tostitos has announced the return of its limited-edition NFL team packaging as part of its latest American football season campaign, alongside the introduction of a new tortilla chip flavour and the expansion of its refrigerated dip range.

The seasonal packaging, produced in collaboration with the National Football League (NFL), will begin appearing in regional markets from August. This year's designs have been updated with new team-focused graphics celebrating a range of NFL franchises, including the Chicago Bears, New York Giants, Philadelphia Eagles and Seattle Seahawks.

From 10 August, consumers will be able to scan codes on participating NFL-themed Tostitos packaging, selected promotional packs and in-store displays for the opportunity to enter prize draws. According to the company, prizes include team merchandise, tailgate equipment and matchday experiences, with entries accepted until 6 December 2026.

Alongside the packaging promotion, Tostitos is expanding its snack range with Spicy Queso Blanco Flavoured Tortilla Chips, which combine queso cheese flavour with peppers and spices. The new variety will be available nationwide from 9 August in 11oz packs.

The company is also extending its presence in the refrigerated category with Chunky Guacamole Mild and Chunky Guacamole Medium Hint of Lime-Flavoured Dip, following an announcement earlier this year. Made with Hass avocados, onions, tomatoes and jalapeño peppers, the guacamole products also feature a hint of lime flavour and are produced without artificial colours, flavours or preservatives.

Alongside the launch of Tostitos Chunky Guacamole and the return of our NFL Team Bags, we're giving fans even more ways to gather, celebrate gameday traditions and enjoy football season together.

Denise Truelove, Senior Vice President Marketing, PepsiCo Foods North America.

The range will launch nationwide at Kroger and Walmart from 15 August in 8oz, 15oz and six-pack 2oz single-serve formats.