Toilet paper packaging features US national park-inspired wrapper designs

Who Gives A Crap has renewed its collaboration with Parks Project, bringing back the limited-edition Parks Edition toilet paper collection inspired by the landscapes of the United States' national parks.

The collection follows the brands' previous partnership and features 12 wrapper designs displaying photography by Breakfast for Dinner, showcasing a range of national parks across the US. The companies say the initiative aims to highlight the country's natural landscapes while supporting their shared environmental objectives.

Parks Project is focused on supporting the protection and preservation of public lands through its products, while Who Gives A Crap promotes toilet paper made from alternative fibre sources as part of its sustainability strategy.

Seeing how enthusiastically people embraced the Parks Edition last year made bringing it back an easy decision. This partnership is about more than beautiful packaging. It's about celebrating the places we love while showing how everyday choices can help protect forests and support communities around the world.

Danny Alexander, Co-Founder and Chief of Product & Purpose at Who Gives A Crap.

The Parks Edition contains the company's 100% bamboo toilet paper, which is presented as an alternative to conventional virgin fibre toilet tissue. According to Who Gives A Crap, bamboo can help reduce reliance on virgin forests used in traditional toilet paper production.

The limited-edition collection is available exclusively through the company's website while stocks last.