Purina unveils new cat food in patented pyramid packaging

Product delivered in patented pyramid packaging design – making it easy to serve without cutlery or spills.

Nestlé Purina Petcare Europe has launched Fine Cuts in Gelée, a new addition to its GOURMET™ REVELATIONS™ range, designed to appeal to refined felines and their owners. This innovative combination of delicate transparent jelly and finely diced tender cuts is the first of its kind for Purina. Available in 57-gram pots, the product comes in three varieties: Chicken, Salmon, and White Fish, and is offered in multipack sizes of two, four, and 48 pots.

The GOURMET™ REVELATIONS™ range has been developed to provide an elegant collection of cat foods through its patented pyramid packaging design and premium positioning. Since the launch of its breakthrough product in 2021, GOURMET™ REVELATIONS™ Mousse with Cascading Gravy, the range has been carefully crafted to provide a sophisticated serving experience using high-quality ingredients, catering to feline food lovers who enjoy a daily indulgence.

The packaging features an 'easy release' design, preventing spillages and eliminating the need for cutlery to remove the food. The product is designed for owners seeking to enhance their bond with their feline companions by providing visually appealing and delectable meals that are also convenient to serve.

Rossana Regalia, European Marketing Manager for GOURMET, said: Owners actively seek ways to show love and affection towards their cats - seeing them admire and savour their food is a crucial part of that. We’ve undertaken extensive research to develop a product which is perfectly shaped to create the ultimate feline foodie ritual. In addition, our patented packaging design is truly unique in the category and helps to offer a premium serve, elevating the serving experience for pet owners who want to pamper their feline companions.

The innovative new product is being rolled out across various European markets including Italy, France, UK, Germany, Spain, Switzerland, Poland, Portugal, Ireland, Belgium, Netherlands, Austria, Czech Republic, Greece, Slovakia, and Malta.