PLASTICS launches Flexible Film Recycling Alliance in the United States

The Plastics Industry Association (PLASTICS) has introduced the Flexible Film Recycling Alliance (FFRA), a new effort aimed at enhancing recycling rates, access, and education surrounding flexible plastic film products in the United States. FFRA aims to address the challenges associated with recycling flexible films and bags by bringing together industry stakeholders from across the supply chain.

Amidst concerns among Americans about the recycling of flexibles, FFRA will focus on several key initiatives:

• Operation of a best-in-class plastic film recycling directory for use by both consumers and industry.
• Consumer education that provides information outlining the best ways to effectively recycle flexible plastic film products.
• Promotion of the most responsible uses and recycling methods for flexible plastic film products.
• Amplification of programming to inform both consumers and policymakers of the sustainability benefits of flexible plastic film products.

PLASTICS President and CEO, Matt Seaholm, said: FFRA includes collaborators from across the plastics supply chain and builds off PLASTICS’ successes, including Recycling is Real and Operation Clean Sweep. We’re excited to continue to lead the effort to promote the sustainability and recyclability of plastics.

Patrick Krieger, Vice President of Sustainability at PLASTICS, said: Our first priority for the Flexible Film Recycling Alliance is to ensure that consumers know where to recycle and feel confident that the materials they correctly dispose of are recycled into new products. To that purpose, we are excited to create a modern recycling directory with new functionality.

FFRA welcomes members from various sectors of the plastics supply chain and allied organisations.

For more information about FFRA, please contact: [email protected]