M&M'S introduces festive packaging inspired by classic Christmas films

M&M'S has partnered with Warner Bros. Global Consumer Products to launch a limited-edition Holiday Blend collection featuring packaging designs inspired by three Christmas films.

The seasonal range features six collectable pack designs based on Elf, A Christmas Story and National Lampoon's Christmas Vacation. The packaging incorporates characters and scenes associated with the films, alongside the M&M'S Spokescandies.

The Holiday Blend collection is available in milk chocolate and peanut varieties, both containing red and green M&M'S. The limited-edition packs are being distributed through retailers across the United States, with availability and pricing varying by retailer.

Alongside the packaging launch, M&M'S is promoting a selection of seasonal recipes using its confectionery products, including milk-and-cookie cups, eggnog cookies and popcorn snowballs.

The company has also introduced a promotional offer linked to the three films featured on the packaging. Customers who purchase three participating Holiday Blend packs in a single transaction between 1 November and 31 December 2026 can submit their receipt online to claim a digital copy of one of the films, subject to approval and the offer's terms and conditions.

Eligible customers receive a Fandango Stream promotional code, allowing them to select and access their chosen film through a free Fandango account.

One of the greatest joys of the holidays is making memories together, and few traditions bring people together like enjoying our M&M'S Holiday Blend candies and revisiting the holiday movies we love. With this new twist on our M&M'S Holiday Blend Collection, we're bringing the fun and nostalgia of these iconic holiday films to the snack aisle, giving fans a colourful way to celebrate their favourite holiday moments in a way only M&M'S can.

Allison Miazga-Bedrick, VP Marketing, Seasonal Portfolio, Mars Snacking.

The collection is available for a limited period while stocks last, with the film-inspired designs forming part of M&M'S seasonal packaging range for 2026.