US bubble tea chain launches drinks in collectible Pokémon-themed packaging

US bubble tea chain launches drinks in collectible Pokémon themed packaging
Business

Kung Fu Tea, the largest bubble tea chain in the United States, has launched a collaboration with Nintendo of America to mark the upcoming release of Pokémon Legends: Z-A for Nintendo Switch 2 and Nintendo Switch systems. The partnership introduces three limited-edition drinks inspired by well-known Pokémon characters, each served in collectible, Pokémon-themed packaging designed for the promotion.

The range will be available nationwide from 1 December through to 31 January 2026 at participating Kung Fu Tea locations.

Pokémon Legends: Z-A x Kung Fu Tea Partnership Key Visual. Photo courtesy of Kung Fu Tea / PR Newswire

Each drink has been created to reflect a different flavour profile themed around the new game’s setting in Lumiose City. Customers purchasing any of the promotional beverages will also receive a complimentary Pokémon Legends: Z-A straw cap, subject to availability.

To support the launch, Kung Fu Tea plans to run a series of social media competitions throughout the campaign period. Prizes include a bundle featuring a Nintendo Switch 2 console, a digital download code for Pokémon Legends: Z-A – Nintendo Switch 2 Edition, and a $100 Boba Credit redeemable via the Kung Fu Tea App. Further details will be shared across the company’s social channels.

Latest Packaging News

Synthetic compostable packaging excluded from USDA organic standards
Sustainability

Synthetic compostable packaging excluded from USDA organic standards

The United States Department of Agriculture’s National Organic Standards Board (NOSB) has voted not...
Absolut and TABASCO merge iconic bottle designs for new spicy vodka
Business

Absolut and TABASCO merge iconic bottle designs for new spicy vodka

The Absolut® TABASCO™ vodka bottle brings together design elements from both brands, combining...
interpack 2026: key focus areas for exhibitors
Events

interpack 2026: key focus areas for exhibitors

The interpack year has started and the processing and packaging industry looks to its global...
Borealis and Messe Düsseldorf conclude successful reusable cup pilot at K 2025
Sustainability

Borealis and Messe Düsseldorf conclude successful reusable cup pilot at K 2025

Borealis is pleased to share the successful conclusion of a groundbreaking reusable cup pilot at K...
Future-proof VFFS packaging from Syntegon
Supplier News

Future-proof VFFS packaging from Syntegon

Rising requirements and regulations are increasing pressure on the food industry. With modern VFFS...