Lavazza brings capsule-free coffee tabs to US market

Lavazza brings capsule-free coffee tabs to US market
Business

Lavazza North America has launched its Tablì coffee system in the United States, introducing a new single-serve format based on compressed coffee tabs rather than capsules or individually wrapped portions.

Following its introduction in Italy, the system combines a dedicated coffee machine with solid tabs made entirely from ground coffee. According to the company, the format contains no capsules, coatings or individual packaging around each serving.

Lavazza Makes Its Biggest U.S. Investment Yet with Tablì, the World’s First Machine Using Tabs Made of 100% Coffee © Lavazza

The Tablì tabs are produced using proprietary technology that compresses pre-dosed, ground coffee into a solid form designed for use with the Tablì machine. Lavazza said the development follows five years of research and development and is supported by a portfolio of patents.

The company stated that the format is intended to provide a simplified single-serve brewing experience without the need for grinding, measuring or additional preparation. The tabs are designed with a concave profile that allows the coffee to expand during extraction, supporting the formation of crema during espresso preparation.

Alongside the coffee tabs, Lavazza has introduced a dedicated brewing machine developed in Italy. The machine features a bean-shaped operating mechanism and is available in Graphite Black, Sand White and Walnut Brown finishes. Additional accessories include a milk frother and a storage holder for the coffee tabs.

Tablì eliminates the trade-off between quality and convenience entirely - it's a true multisensory experience: coffee you can smell, feel, and see before it ever brews. And what's in the cup matches what's in your hands: the perfect espresso, every single time. But Tablì is more than a product innovation - it's how we establish Lavazza as a brand that genuinely matters to American coffee drinkers. The US is one of the most dynamic markets in the world, and the momentum we've built here across our different segments is exactly why we're bringing Tablì here as the first market outside Italy. This is our biggest bet on this market yet, and we intend to shape what comes next.

Daniele Foti, VP of Marketing, Lavazza North America.

At launch, the range includes five coffee varieties: Super Crema, Espresso, Double Espresso, Lungo and Decaf. Each tab contains a pre-measured portion of coffee intended for single-use brewing.

The launch marks the US debut of the Tablì platform as Lavazza expands the system beyond its initial introduction in the Italian market.

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