ASDA launches first-ever range of wine cans

ASDA launches first-ever range of wine cans

Business

ASDA is launching its first range of wine cans, 'Pica Pica,' featuring six new varieties of canned wines.

The Pica Pica range includes two white wines, two rosé wines, and two sparkling wines, all priced at £2.50 each for a 250ml can (£7.50/75cl). This pricing provides significant value compared to other market alternatives and is equivalent to ordering a large glass of wine from a bar or pub. They also offer a cost-effective way for consumers to try new wines without committing to a full bottle.

In addition to the wines, the Pica Pica range will include two canned wine cocktails, available from 17th June, priced at £2.00 each. These cocktails aim to compete with more expensive options on the market.

© ASDA
Commenting on the new range, Asda’s Wine Buyer, Stephanie Fleming, says: As always, we’re committed to delivering premium, trend-led products at fantastic prices. Asda’s new Pica Pica wine can range is ideal for those looking to enjoy high-quality wine ‘on-the-go’ or try new wines - we don’t doubt the cans will become a customer favourite this summer, especially with rumours of a summer heatwave on the horizon!

ASDA’s Pica Pica sparkling, white, and rosé wine cans are now available in-store and online, including at Asda Express stores, with the Pica Pica wine cocktail cans launching in mid-June.

Latest Packaging News

Make your voice heard–join the Connected Packaging Survey 2025
Technology

Make your voice heard–join the Connected Packaging Survey 2025

Your valuable insights can shape the future of Connected Packaging innovations. Take just 2–3...
FDA introduces new 'healthy' label criteria for food packaging
Business

FDA introduces new 'healthy' label criteria for food packaging

The US Food and Drug Administration (FDA) has revised the standards for food and beverage products...
Berry Global and VOID Technologies collaborate to launch high-performance, sustainable film for pet food packaging
Supplier News

Berry Global and VOID Technologies collaborate to launch high-performance, sustainable film for pet food packaging

Berry Global Group, Inc. and VOID Technologies are excited to announce their successful...
Nutella® labels reimagined through AI and digital printing technology
Technology

Nutella® labels reimagined through AI and digital printing technology

Nutella®’s iconic label has been given an artistic makeover as part of Eurostampa’s Envelope 8...
Stand-up pouch design brings Baileys’ new Chocolate Nut Mix to life
Business

Stand-up pouch design brings Baileys’ new Chocolate Nut Mix to life

Korozo Group has collaborated with Zertus UK & Ireland to develop innovative stand-up pouches...