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Steel for Packaging Europe

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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Reusables.com raises $2.6 million to expand smart reusable packaging technology
Business

Reusables.com raises $2.6 million to expand smart reusable packaging technology

Reusables.com has announced the successful closure of a $2.6 million USD (£2.1 million) seed...
AI-powered paper cup recycling trial launches in Cardiff
Sustainability

AI-powered paper cup recycling trial launches in Cardiff

A new pilot scheme using artificial intelligence to improve paper cup recycling has launched in...
U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone
Sustainability

U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone

To mark Earth Day 2025 (22 April), U.S.-based pet retailers Pet Supplies Plus and Wag N' Wash have...
HEINEKEN joins global effort to scale reuse in drinks packaging
Sustainability

HEINEKEN joins global effort to scale reuse in drinks packaging

HEINEKEN has joined the Ellen MacArthur Foundation’s Network as a Partner, with a focus on...
Iceland referred to EFTA Court over packaging waste and landfill regulation failures
Sustainability

Iceland referred to EFTA Court over packaging waste and landfill regulation failures

The EFTA Surveillance Authority (ESA) has referred Iceland to the EFTA Court over its alleged...