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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
Events

Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week

London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation...
Inter IKEA Group backs cellulose materials developer Seprify in €13.4m funding round
Business

Inter IKEA Group backs cellulose materials developer Seprify in €13.4m funding round

Swiss biomaterials company Seprify has secured €13.4 million in Series A funding, with...
Cadbury introduces 65% recycled plastic packaging for Mini Eggs bags
Sustainability

Cadbury introduces 65% recycled plastic packaging for Mini Eggs bags

Mondelēz International has introduced packaging changes across parts of its Cadbury Easter range,...
Beiersdorf moves to 100% PCR aluminium aerosol cans across Europe
Sustainability

Beiersdorf moves to 100% PCR aluminium aerosol cans across Europe

Beiersdorf has transitioned its European aerosol packaging to cans made entirely from post-consumer...
DCM introduces recycle-ready mono-PE fertiliser packaging
Business

DCM introduces recycle-ready mono-PE fertiliser packaging

Amcor has partnered with Belgium-based De Ceuster Meststoffen NV (DCM) to introduce a new...