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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
+32 (2) 537 91 51
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Registration now open for Packaging Innovations & Empack 2026
Events

Registration now open for Packaging Innovations & Empack 2026

The UK’s biggest packaging event returns to NEC Birmingham, 11 & 12 February 2026. Registration...
Yankee Candle elevates luxury with new YC Collection packaging design
Business

Yankee Candle elevates luxury with new YC Collection packaging design

Yankee Candle has unveiled its new YC Collection, a premium fragrance line that also marks a step...
Sustainable wipe bucket featuring 50% PCR enhances usability
Sustainability

Sustainable wipe bucket featuring 50% PCR enhances usability

2XL Corporation, a leading manufacturer of pre-moistened cleaning, sanitising, and disinfecting...
Mexican pharma manufacturer launches NFC-enabled smart packaging to fight counterfeits
Technology

Mexican pharma manufacturer launches NFC-enabled smart packaging to fight counterfeits

Mexican pharmaceutical manufacturer IFA Celtics has launched new NFC-enabled smart packaging,...
Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK
Sustainability

Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK

Mondelēz International, one of the world’s largest snacking companies, are partnering with DS...