Steel for Packaging Europe

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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

Walkers Chocolates introduces recyclable paper wrapper
Sustainability

Walkers Chocolates introduces recyclable paper wrapper

UPM Specialty Papers has partnered with EvoPak to support Walkers Chocolates' transition from a...
Labelexpo Europe 2025 opens next week: all you need to know
Events

Labelexpo Europe 2025 opens next week: all you need to know

For the industry following its 45-year history, this edition will mark an important milestone,...
Strongbow launches accessible drinks packaging using QR codes
Technology

Strongbow launches accessible drinks packaging using QR codes

Strongbow, the cider brand owned by HEINEKEN UK, has introduced NaviLens technology to its...
Plastics Recycling Awards Europe 2026 now open for entries
Events

Plastics Recycling Awards Europe 2026 now open for entries

Entries are now officially open for the Plastics Recycling Awards Europe 2026. The competition...
Kansas City Chiefs launch stadium-wide reusable cup system
Sustainability

Kansas City Chiefs launch stadium-wide reusable cup system

The Kansas City Chiefs have introduced a reusable cup programme at GEHA Field at Arrowhead Stadium,...