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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Dove launches limited-edition Bridgerton-themed packaging collection
Business

Dove launches limited-edition Bridgerton-themed packaging collection

Dove has introduced a limited-edition range created in collaboration with Bridgerton, the globally...
New report exposes $540bn global food waste bill and highlights the role of packaging innovation
Sustainability

New report exposes $540bn global food waste bill and highlights the role of packaging innovation

As businesses return from 2025’s holiday trading season, new data has revealed that food waste...
Seaweed-based foodservice packaging rolled out across Imperial College London
Sustainability

Seaweed-based foodservice packaging rolled out across Imperial College London

Imperial College London has rolled out seaweed-based, home-compostable foodservice packaging across...
Limited-edition cups mark Chick-fil-A’s 80th anniversary with prize giveaway
Business

Limited-edition cups mark Chick-fil-A’s 80th anniversary with prize giveaway

Chick-fil-A has introduced a run of limited-edition cups as part of its 80th anniversary...
UKPackaging Expo 2026: a new year, a new appetite for packaging in the North
Events

UKPackaging Expo 2026: a new year, a new appetite for packaging in the North

As the packaging industry enters a new year, one thing is clear. The market is changing,...