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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Consumer appetite grows for refillable personal care and beauty products
Sustainability

Consumer appetite grows for refillable personal care and beauty products

Amcor has completed new consumer research exploring attitudes towards refill packaging in the...
Industry-first carton pack launched for shelf-stable tuna
Sustainability

Industry-first carton pack launched for shelf-stable tuna

Tetra Pak and Spanish seafood producer Jealsa have introduced what they describe as the industry's...
Radnor Fruits unveils Toy Story 5 packaging ahead of blockbuster release
Business

Radnor Fruits unveils Toy Story 5 packaging ahead of blockbuster release

Soft drinks manufacturer Radnor Hills is continuing its collaboration with The Walt Disney Company...
Fibre-based packaging developed for e-commerce tree gifts
Sustainability

Fibre-based packaging developed for e-commerce tree gifts

DS Smith and the Geefeenboompje.nl, have collaborated to demonstrate the power of design and...
London Packaging Week unveils first speakers for 2026 conference programme
Events

London Packaging Week unveils first speakers for 2026 conference programme

Industry leaders from luxury, beauty, drinks, and FMCG will examine how packaging is influencing...