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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Kraft Heinz Partners with Polytag to track and trace plastic packaging waste
Technology

Kraft Heinz Partners with Polytag to track and trace plastic packaging waste

The Kraft Heinz Company, home to the world’s best-loved Ketchup, has become the first branded food...
Packaging Innovations & Empack wins Best Event Partnership at Exhibition News Awards
Events

Packaging Innovations & Empack wins Best Event Partnership at Exhibition News Awards

Packaging Innovations & Empack, in partnership with the BCMPA, has won Best Event Partnership...
New recycling rules to affect every household in England from 31st March 2026
Sustainability

New recycling rules to affect every household in England from 31st March 2026

Simpler Recycling legislation is being implemented by the UK government across England to...
PHARMAP 2026: From vendors to strategic partners
Business

PHARMAP 2026: From vendors to strategic partners

Outsourcing is no longer just about cost reduction. Pharma companies now seek strategic...
Coca-Cola Zero Caffeine Zero Sugar relaunches in sophisticated black and gold packaging
Business

Coca-Cola Zero Caffeine Zero Sugar relaunches in sophisticated black and gold packaging

Coca-Cola Zero Caffeine Zero Sugar has launched a refreshed packaging design across Great Britain,...