Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe announced as APEAL rebrands

Business

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European Producers of Steel for Packaging), marking a significant milestone in the organisation's history.

This transformation includes a new name and a fresh logo, symbolising the circularity and multiple recyclability of steel within a closed material loop.

Founded in 1986, Steel for Packaging Europe represents the five major European producers of packaging steel: Acciaierie d’Italia A.S., ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

The organisation serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It also showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues, along with the EU steel industry’s vision for a carbon-neutral future by 2050.

Steve Claus, secretary general of Steel for Packaging Europe said: Offering a strong and versatile solution for the secure packaging of food and other goods, steel packaging plays a vital role in preserving products without need for refrigeration, extending shelf life for up to 5 years and reducing waste. These properties make it the model material for a circular economy.

As part of the rebrand, Steel for Packaging Europe has launched a new website, www.steelforpackagingeurope.eu.

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