Apple updates AirTag labelling following safety compliance notice

Apple has updated the labelling on its AirTag tracking devices to comply with safety regulations after the U.S. Consumer Product Safety Commission (CPSC) issued a Notice of Violation regarding the absence of required warnings under Reese’s Law. The legislation, effective from March 2024, mandates performance and labelling requirements for consumer products containing button or coin cell batteries to prevent potentially life-threatening ingestion risks for children.

While AirTags met the safety requirements for securing their lithium coin cell battery, units imported after Reese’s Law came into effect were found to lack the necessary on-product and on-box warnings. These warnings are crucial for highlighting the severe injury risks associated with button and coin cell batteries if not kept out of children’s reach.

In response, Apple has made several changes to address the issue. A warning symbol has been added inside the battery compartment, and the product packaging now includes the required warning statements and symbols. Additionally, Apple has updated the instructions provided within its “Find My” app. These instructions, visible when users are prompted to change the AirTag battery, now include warnings about the hazards associated with button and coin cell batteries.

The CPSC has reminded manufacturers, importers, and retailers of their obligation to comply with Reese’s Law and emphasised the potential consequences of non-compliance. Failure to adhere to the regulation may result in enforcement action, as required by Section 15(b) of the Consumer Product Safety Act.

This development underscores the importance of adhering to safety standards designed to protect consumers, particularly children, from avoidable risks associated with everyday products.