Wilkinson Sword relaunches Quattro razors in plastic-free packaging

Wilkinson Sword has introduced plastic-free packaging for its relaunched Quattro razor range, with the new packs made from 90% recycled paper and designed to improve shelf visibility and product recognition.

Wilkinson Sword Intuition has relaunched its Quattro range. With patented grid wire technology to provide the safest shave yet, the new razors feature guarded blades, a modernised self-standing handle and pivoting head for smooth results.

Building on 250 years of expertise in blade-making and Quattro’s long legacy of trusted performance, the popular franchise - first introduced for women in 2003 - continues to deliver precision, comfort, and innovation in the £359 million UK shaving and hair removal market.

Research shows the second biggest unmet need for consumers is protection from nicks, cuts, scrapes and burns. Wilkinson Sword is rewriting the rules of protection with the launch of its bold new Quattro range, designed to tackle one of the top shaving concerns head-on.

Wilkinson Sword Intuition Quattro

Say goodbye to shaving dramas and hello to confidence with every curve. The Wilkinson Sword Intuition Quattro is designed with built-in safety blades and a pivoting head shaped specifically for the contours of women’s bodies, helping protect against nicks, cuts and irritation for a smooth, comfortable shave.

Consumers can choose from two trendy handle colours of blush pink or soft violet, with both rubber handles providing a confident grip, even in steamy showers. Done shaving? The handle stands upright for drip-free drying - no puddles, no clutter, just a razor that’s got your back (and legs…and underarms).

Nearly four out of five women agree that the new handle is more modern and aesthetically pleasing than the current model, and that the revised concept is better at protecting the skin while preventing irritation.

We’re excited to write the next chapter in our Quattro story! For over 250 years, Wilkinson Sword has been all about craftsmanship and innovation and now, we’re redefining protection in shaving. The new Quattro range combines precision engineering with skin-first design, giving you the confidence of a smooth shave without the worry of nicks, cuts or irritation.

This isn’t just a razor upgrade - it’s a total rethink of protection, delivering a shave that protects, inspires confidence, and performs every single time.

Jonathan Norman, Marketing Director for Edgewell Personal Care.

Smart design, great performance

The new packaging is designed with shoppers in mind – clearer, more eye-catching and easier to understand at a glance, with intuitive icons and bold colour accents. It is also made with 90% recycled paper and zero plastic, offering an efficient, sustainable choice.

The relaunched Quattro range will be available in store and online at major retailers such as Tesco and Amazon from Spring 2026. Quattro razors are priced at £7.50 RRP, offering exceptional quality at an accessible price - the perfect choice for the value-conscious shopper who doesn’t want to compromise on performance.

The wider Quattro relaunch also includes a new campaign for the men’s Wilkinson Sword Quattro range, fronted by Anthony Joshua as the brand’s new Blade Master.