How packaging can make Halloween more sustainable

As Halloween celebrations grow in popularity around the world, so too does the amount of packaging waste that comes with them. From sweet wrappers and costumes to decorations and party supplies, much of what’s used for a single night often ends up in landfill. The challenge for both consumers and brands is finding ways to celebrate sustainably — without losing the fun.

Single-use plastics remain a major issue. Most confectionery is wrapped in multi-layered flexible films that are difficult to recycle, and many seasonal products are designed for one-time use. Brands are increasingly exploring recyclable paper and mono-material flexible alternatives, along with compostable and biodegradable options, to help reduce waste.

Mars Wrigley, for example, has trialled paper-based wrappers for its popular confectionery lines, while Nestlé has been rolling out recyclable paper packaging for Smarties, including limited-edition Halloween treats. Meanwhile, smaller confectioners such as Divine Chocolate have launched compostable sweet wrappers made from plant-based materials — proof that eco-friendly alternatives are scalable across both global and niche brands.

Refillable and returnable packaging formats are also gaining traction, particularly for seasonal products. Lush has introduced reusable Halloween-themed gift tins and knot wraps, encouraging customers to return or reuse them year after year. Retailers are also experimenting with refill stations for pick-and-mix sweets and bulk products, helping to cut down on excess seasonal packaging.

For decorations and accessories, the shift towards reusability is equally important. Some retailers, including John Lewis and Target, have begun offering more durable decorations and reusable trick-or-treat totes in place of single-use plastic buckets. These initiatives not only reduce waste but also help reposition Halloween as a more mindful, less disposable celebration.

For consumers, recycling correctly and choosing packaging made from renewable or recycled materials helps cut environmental impact. At the same time, manufacturers are encouraged to design for circularity — making sure materials stay in use long after the last trick-or-treaters have gone home.

As sustainability remains front of mind across the global packaging industry, Halloween presents a valuable reminder that even small seasonal choices can support bigger environmental goals.